According to our study design, we h

According to our study design, we have three independent
variables, NFC, PFA and type of advertisement. NFC was
measured via the 18-item scale developed by Cacciopo et al.
(1984) to identify a person’s inherent desire to engage in
elaborate processing. PFA was measured with the 13 items
developed by Sojka and Giese (1997).

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Menurut desain studi kami, kami memiliki tiga independenvariabel, NFC, PFA dan jenis iklan. NFC adalahdiukur melalui skala 18-item yang dikembangkan oleh Cacciopo et al.(1984) untuk mengidentifikasi seseorang melekat keinginan untuk terlibat dalammenguraikan pengolahan. PFA diukur dengan item 13dikembangkan oleh Sojka dan Giese (1997).