There are several concepts and meas

There are several concepts and measurements developed
for the affective processing style such as the affect intensity
(Geuens and De Pelsmacker, 1999; Larsen, 1984; Moore et
al., 1995), the Feeling-Belief measure (Hadddock and
Zanna, 1993) and the Need For Emotion (Raman et al.,
1995).

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Ada beberapa konsep dan pengukuran yang dikembangkangaya afektif pengolahan seperti mempengaruhi intensitas(Geuens dan Pelsmacker De, 1999; Larsen, 1984; Moore etAl., 1995), ukuran kepercayaan-perasaan (Hadddock danZanna, 1993) dan perlu untuk emosi (Raman et al.,1995).