2.2. MeasuresThree instruments were

2.2. Measures
Three instruments were used in this study. The list of
values (LOV; Kahle, 1983) consists of nine items measuring
sense of belonging, fun and enjoyment, warm relationships
with others, self-fulfillment, excitement, being well
respected, security, sense of accomplishment, and selfrespect.
All items were answered on nine-point scales
ranging from not at all important (1) to very important
(9). Previous analyses suggest a three-factorial structure for
the LOV (Homer and Kahle, 1988; Grunert and Scherhorn,
1990; Grunert et al., 1994).

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2.2. langkah-langkahTiga instrumen yang digunakan dalam penelitian ini. Daftarnilai (LOV; Kahle, 1983) terdiri dari sembilan items mengukurrasa milik, kesenangan dan kenikmatan, hubungan yang hangatdengan orang lain, pemenuhan diri, kegembiraan, yang baik««««dihormati, keamanan, rasa prestasi, dan selfrespect.Semuanya dijawab pada skala sembilan poinmulai dari sekali tidak penting (1) untuk sangat penting(9). analisis sebelumnya menyarankan tiga-faktorial struktur untukLOV (Homer dan Kahle, 1988; Grunert dan Scherhorn,1990; Grunert et al., 1994).