Placement or distribution is a very

Placement or distribution is a very important part of the product mix definition. You have to position and distribute the product in a place that is accessible to potential buyers. This comes with a deep understanding of your target market. Understand them inside out and you will discover the most efficient positioning and distribution channels that directly speak with your market. There are many distribution strategies, including:

Intensive distribution
Exclusive distribution
Selective distribution
Franchising

Here are some of the questions that you should answer in developing your distribution strategy:

Where do your clients look for your service or product?
What kind of stores do potential clients go to? Do they shop in a mall, in a regular brick and mortar store, in the supermarket, or online?
How do you access the different distribution channels?
How is your distribution strategy different from your competitors?
Do you need a strong sales force?
Do you need to attend trade fairs?
Do you need to sell in an online store?

Intensive distribution
 Exclusive distribution
 Selective distribution
 Franchising

Here are some of the questions that you should answer in developing your distribution strategy:

Where do your clients look for your service or product?
 What kind of stores do potential clients go to? Do they shop in a mall, in a regular brick and mortar store, in the supermarket, or online?
 How do you access the different distribution channels?
 How is your distribution strategy different from your competitors?
 Do you need a strong sales force?
 Do you need to attend trade fairs?
 Do you need to sell in an online store?

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Placement or distribution is a very important part of the product mix definition. You have to position and distribute the product in a place that is accessible to potential buyers. This comes with a deep understanding of your target market. Understand them inside out and you will discover the most efficient positioning and distribution channels that directly speak with your market. There are many distribution strategies, including: Intensive distribution Exclusive distribution Selective distribution FranchisingHere are some of the questions that you should answer in developing your distribution strategy: Where do your clients look for your service or product? What kind of stores do potential clients go to? Do they shop in a mall, in a regular brick and mortar store, in the supermarket, or online? How do you access the different distribution channels? How is your distribution strategy different from your competitors? Do you need a strong sales force? Do you need to attend trade fairs? Do you need to sell in an online store?

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Penempatan atau distribusi adalah bagian yang sangat penting dari definisi bauran produk. Anda harus memposisikan dan mendistribusikan produk di tempat yang dapat diakses oleh pembeli potensial. Ini dilengkapi dengan pemahaman yang mendalam dari target pasar Anda. Memahami mereka dalam ke luar dan Anda akan menemukan paling efisien positioning dan saluran distribusi yang secara langsung berbicara dengan pasar Anda. Ada banyak strategi distribusi, termasuk: distribusi intensif distribusi eksklusif distribusi selektif Waralaba Berikut adalah beberapa pertanyaan yang harus Anda jawab dalam mengembangkan strategi distribusi Anda: Di mana klien Anda mencari layanan atau produk? Apa jenis toko lakukan klien potensial pergi ke? Apakah mereka berbelanja di mall, di batu bata dan mortir toko biasa, di supermarket, atau online? Bagaimana Anda mengakses saluran distribusi yang berbeda? Bagaimana strategi distribusi Anda berbeda dari pesaing Anda? Apakah Anda memerlukan tenaga penjualan yang kuat? Apakah Anda perlu menghadiri pameran perdagangan? Apakah Anda perlu untuk menjual di toko online?

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