- Teks
- Sejarah
- Communication: You also need to d
- Communication: You also need to decide how to market your ideas and competencies. There exist many different channels for this, for example through an organisation, different web pages, to be visible in different medias and word of mouth (Everett, 2005 and Bliss & Wildrick, 2005).
- Role models: We argue that it is not necessary to have role models, but it can be helpful. A role model can have certain qualities that you like and admire. You can take those parts/qualities from the different persons that you like and imitate them with a personal touch. This can help you to develop as a person. Gad (2000) talks about how you can be perceived as a role model, but not the fact that you also can have role models.
2.6.6 How Strong is Your Personal Brand?
If you have answered all four questions you have developed your personal brand. How strong this brand will become depends on the following things:
- Well-known: For a personal brand to be strong, it has to be known among more people than just your family and friends. You do not have to be a celebrity to have a strong personal brand; you can have a strong personal brand in school or at work (Werner Runebjörk, 2004).
- Relevant: How strong your personal brand is will also depend on how easy it is to see and understand your values and what you stand for. Your personal brand is strengthen when other people can identify themselves with you and look up to you (McNally & Speak 2002). When your values are relevant and important to other people, you will receive more attention and you might become a role model to them. As a role model you can inspire and motivate other people and thus your values and beliefs could be shared by others (Gad 2000).
- Consistency: How consistent you are with the different messages that you communicate is the most important factor that determine how strong your personal brand is. A person that acts in an inconsistent way will not be able to establish trustfulness with people and it is impossible to know in advance how this person will behave or act. If you instead act in a consistent way, people will know what to expect from you. If you send one united message, it will also be easier to establish relationships with other people (Everett, 2005 and McNally & Speak 2002).
- Role models: We argue that it is not necessary to have role models, but it can be helpful. A role model can have certain qualities that you like and admire. You can take those parts/qualities from the different persons that you like and imitate them with a personal touch. This can help you to develop as a person. Gad (2000) talks about how you can be perceived as a role model, but not the fact that you also can have role models.
2.6.6 How Strong is Your Personal Brand?
If you have answered all four questions you have developed your personal brand. How strong this brand will become depends on the following things:
- Well-known: For a personal brand to be strong, it has to be known among more people than just your family and friends. You do not have to be a celebrity to have a strong personal brand; you can have a strong personal brand in school or at work (Werner Runebjörk, 2004).
- Relevant: How strong your personal brand is will also depend on how easy it is to see and understand your values and what you stand for. Your personal brand is strengthen when other people can identify themselves with you and look up to you (McNally & Speak 2002). When your values are relevant and important to other people, you will receive more attention and you might become a role model to them. As a role model you can inspire and motivate other people and thus your values and beliefs could be shared by others (Gad 2000).
- Consistency: How consistent you are with the different messages that you communicate is the most important factor that determine how strong your personal brand is. A person that acts in an inconsistent way will not be able to establish trustfulness with people and it is impossible to know in advance how this person will behave or act. If you instead act in a consistent way, people will know what to expect from you. If you send one united message, it will also be easier to establish relationships with other people (Everett, 2005 and McNally & Speak 2002).
0/5000
- Communication: You also need to decide how to market your ideas and competencies. There exist many different channels for this, for example through an organisation, different web pages, to be visible in different medias and word of mouth (Everett, 2005 and Bliss & Wildrick, 2005).- Role models: We argue that it is not necessary to have role models, but it can be helpful. A role model can have certain qualities that you like and admire. You can take those parts/qualities from the different persons that you like and imitate them with a personal touch. This can help you to develop as a person. Gad (2000) talks about how you can be perceived as a role model, but not the fact that you also can have role models.2.6.6 How Strong is Your Personal Brand?If you have answered all four questions you have developed your personal brand. How strong this brand will become depends on the following things:- Well-known: For a personal brand to be strong, it has to be known among more people than just your family and friends. You do not have to be a celebrity to have a strong personal brand; you can have a strong personal brand in school or at work (Werner Runebjörk, 2004).- Relevant: How strong your personal brand is will also depend on how easy it is to see and understand your values and what you stand for. Your personal brand is strengthen when other people can identify themselves with you and look up to you (McNally & Speak 2002). When your values are relevant and important to other people, you will receive more attention and you might become a role model to them. As a role model you can inspire and motivate other people and thus your values and beliefs could be shared by others (Gad 2000).
- Consistency: How consistent you are with the different messages that you communicate is the most important factor that determine how strong your personal brand is. A person that acts in an inconsistent way will not be able to establish trustfulness with people and it is impossible to know in advance how this person will behave or act. If you instead act in a consistent way, people will know what to expect from you. If you send one united message, it will also be easier to establish relationships with other people (Everett, 2005 and McNally & Speak 2002).
- Consistency: How consistent you are with the different messages that you communicate is the most important factor that determine how strong your personal brand is. A person that acts in an inconsistent way will not be able to establish trustfulness with people and it is impossible to know in advance how this person will behave or act. If you instead act in a consistent way, people will know what to expect from you. If you send one united message, it will also be easier to establish relationships with other people (Everett, 2005 and McNally & Speak 2002).
Sedang diterjemahkan, harap tunggu..
- Komunikasi: Anda juga perlu memutuskan bagaimana memasarkan ide-ide Anda dan kompetensi. Ada ada banyak saluran yang berbeda untuk ini, misalnya melalui organisasi, halaman web yang berbeda, akan terlihat di media yang berbeda dan dari mulut ke mulut (Everett, 2005 dan Bliss & Wildrick, 2005). - Model Peran: Kami berpendapat bahwa tidak perlu untuk memiliki model peran, tetapi bisa membantu. Sebuah panutan dapat memiliki kualitas tertentu yang Anda sukai dan kagumi. Anda dapat mengambil bagian-bagian / kualitas dari orang-orang yang berbeda yang Anda sukai dan meniru mereka dengan sentuhan pribadi. Hal ini dapat membantu Anda untuk mengembangkan sebagai pribadi. Gad (2000) berbicara tentang bagaimana Anda dapat dianggap sebagai panutan, tapi bukan fakta bahwa Anda juga dapat memiliki model peran. 2.6.6 Bagaimana kuat adalah Merek Pribadi Anda? Jika Anda telah menjawab semua empat pertanyaan Anda telah mengembangkan pribadi Anda merek. Seberapa kuat merek ini akan menjadi tergantung pada hal-hal berikut: - Terkenal: Untuk merek pribadi untuk menjadi kuat, itu harus dikenal di kalangan orang lebih dari hanya keluarga dan teman-teman. Anda tidak perlu menjadi seorang selebriti untuk memiliki merek pribadi yang kuat; Anda dapat memiliki merek pribadi yang kuat di sekolah atau di tempat kerja (Werner Runebjörk, 2004). - relevan: Seberapa kuat merek pribadi Anda juga akan tergantung pada bagaimana mudahnya untuk melihat dan memahami nilai-nilai Anda dan apa yang Anda perjuangkan. Merek pribadi Anda adalah menguatkan ketika orang lain bisa mengidentifikasi diri mereka dengan Anda dan memandang Anda (McNally & Bicara 2002). Ketika nilai-nilai Anda yang relevan dan penting untuk orang lain, Anda akan menerima lebih banyak perhatian dan Anda mungkin menjadi panutan bagi mereka. Sebagai panutan dapat Anda menginspirasi dan memotivasi orang lain dan dengan demikian nilai-nilai dan keyakinan bisa dibagi oleh orang lain (Gad 2000). - Konsistensi: Bagaimana konsisten Anda dengan pesan yang berbeda yang Anda berkomunikasi adalah faktor yang paling penting yang menentukan seberapa kuat merek pribadi Anda. Seseorang yang bertindak dalam cara yang tidak konsisten tidak akan mampu membangun trustfulness dengan orang-orang dan tidak mungkin untuk mengetahui terlebih dahulu bagaimana orang ini akan berperilaku atau bertindak. Jika Anda bukan bertindak dengan cara yang konsisten, orang akan tahu apa yang diharapkan dari Anda. Jika Anda mengirim satu pesan bersatu, itu juga akan lebih mudah untuk membangun hubungan dengan orang lain (Everett, 2005 dan McNally & Bicara 2002).
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