METHODThese relationships were test

METHOD

These relationships were tested on three categories of counter-feit products: cosmetic products, clothing and accessories, and mobile phones. These product categories stretch between hedonic/high involvement and utilitarian/low involvement, depending on the consumer’s income, perception and under-lying social motives. They were discretionarily chosen because of their high visibility in the counterfeit market, average functionality and high interpersonal values. The choice finds support in the literature where those categories have been used in previous research (e.g. Staake et al., 2012). Whilst there is no official statistics to date to precisely establish the market scope, these three product categories are reportedly the most frequently pirated and as widely distrib-uted as the originals—a stance that has been recently validated (Willamette Week, 2011).

The survey

The survey is composed of three parts. The first part encom-passes the factors that influence the consumer’s purchasing frequency intention of counterfeit products, that is, product-specific factors such as price, quality, safety measures, brand identification, and accessibility in the local market. Respon-dents were asked to grade the importance of these attributes in regard to buying a counterfeit product, using a five-point Likert scale. The same question was repeated for the three sets of products. The second part of the survey recorded the influ-ence of potentially limiting factors preventing consumers from purchasing counterfeit products. Respondents were asked to rate on a five-point Likert scale the factors that could deter them from buying counterfeit goods. They were then asked to grade once again, in light of these factors, their new purchasing inten-tion—graded on a similar five-point Likert scale (the last part recorded the socio-demographic factors of the respondents).

Sample Selection

The analysis is based on a sample of Moroccan citizens between ages 18 and 65 years (reflective of an active consumer group— official age bracket within which the citizenry can get into or retire from paid employment), applying a convenience, non-probabilistic, sampling method. To avoid interviewers’ bias and increase the objectivity of the study, the questionnaire

Hasil (Bahasa Indonesia) 1:

METODEHubungan ini diuji pada tiga kategori produk counter-fakta: produk kosmetik, pakaian dan aksesoris, dan ponsel. Kategori Produk ini terbentang di antara hedonic/tinggi keterlibatan dan keterlibatan utilitarian rendah, tergantung pada konsumen pendapatan, persepsi dan berbaring di bawah motif sosial. Mereka discretionarily dipilih karena visibilitas tinggi di pasar palsu, rata-rata fungsionalitas dan nilai-nilai interpersonal yang tinggi. Pilihan menemukan dukungan dalam literatur mana kategori tersebut telah digunakan dalam penelitian sebelumnya (misalnya Staake et al., 2012). Sementara tidak ada Statistik resmi tanggal tepatnya mendirikan ruang lingkup pasar, kategori tiga produk ini adalah dilaporkan paling sering bajakan dan secara luas distrib-uted sebagai asli — sikap yang telah baru-baru ini disahkan (Willamette minggu, 2011).SurveiThe survey is composed of three parts. The first part encom-passes the factors that influence the consumer’s purchasing frequency intention of counterfeit products, that is, product-specific factors such as price, quality, safety measures, brand identification, and accessibility in the local market. Respon-dents were asked to grade the importance of these attributes in regard to buying a counterfeit product, using a five-point Likert scale. The same question was repeated for the three sets of products. The second part of the survey recorded the influ-ence of potentially limiting factors preventing consumers from purchasing counterfeit products. Respondents were asked to rate on a five-point Likert scale the factors that could deter them from buying counterfeit goods. They were then asked to grade once again, in light of these factors, their new purchasing inten-tion—graded on a similar five-point Likert scale (the last part recorded the socio-demographic factors of the respondents).Sample SelectionThe analysis is based on a sample of Moroccan citizens between ages 18 and 65 years (reflective of an active consumer group— official age bracket within which the citizenry can get into or retire from paid employment), applying a convenience, non-probabilistic, sampling method. To avoid interviewers’ bias and increase the objectivity of the study, the questionnaire