The above table (9) demonstrates th

The above table (9) demonstrates the following:
 There is a significant correlation between marketing performance and focus on the main customers, organizational efficiency and customer knowledge management, as the Pearson correlation coefficient was 0.649, 0.733 and 0.592 respectively at a level of significance less than 0.01.
 As for the quality of model adaptation, the researcher used F-test that demonstrated the significance of the independent variables (focus on the main customers, organizational efficiency and customer knowledge management); all have a statistically significant effect of less than 0.01 level of significance on marketing performance in general.
 The Specification correlation R2 reached 0.618; this means that the independent variables (focus on the main customers, organizational efficiency and customer knowledge management) explain 61.8% of the marketing performance. The remaining of the ratio, 38.2% is called the unexplained variation, meaning that it can be explained by other variables.
 To test the significance of the effect each independent variable has on the marketing performance, the researcher used t-test. It appeared that variables which affect the marketing performance are:
o Focus on the main customers at a level of significance less than 0.01.
o Organizational efficiency at a level of significance less than 0.01.
o Customer knowledge management at a level of significance less than 0.01.
In the light of the above, the multiple regression equation would take the following form: Y= B. + B1X1 + B2X2 + B3X3

Hasil (Bahasa Indonesia) 1:

The above table (9) demonstrates the following: There is a significant correlation between marketing performance and focus on the main customers, organizational efficiency and customer knowledge management, as the Pearson correlation coefficient was 0.649, 0.733 and 0.592 respectively at a level of significance less than 0.01. As for the quality of model adaptation, the researcher used F-test that demonstrated the significance of the independent variables (focus on the main customers, organizational efficiency and customer knowledge management); all have a statistically significant effect of less than 0.01 level of significance on marketing performance in general. The Specification correlation R2 reached 0.618; this means that the independent variables (focus on the main customers, organizational efficiency and customer knowledge management) explain 61.8% of the marketing performance. The remaining of the ratio, 38.2% is called the unexplained variation, meaning that it can be explained by other variables. To test the significance of the effect each independent variable has on the marketing performance, the researcher used t-test. It appeared that variables which affect the marketing performance are:o Focus on the main customers at a level of significance less than 0.01.o Organizational efficiency at a level of significance less than 0.01.o Customer knowledge management at a level of significance less than 0.01.Dalam terang atas, beberapa persamaan regresi akan mengambil bentuk sebagai berikut: Y = B. + B1X1 + B2X2 + B3X3