Buyer behavior of consumers plays o

Buyer behavior of consumers plays one of the key roles in fulfillment of the main goals of a com
-
pany. It is influenced by many external and internal factors but the company can also influence
the final process of buyer decision-making process significantly by its activities. The subject mat
-
ter of this article is an analysis of the features of online buyer behavior compared to the general
regularities of buyer behavior, definition of the main motives of online shopping, and descrip
-
tion of the current trends. The article uses the basic terminology of this subject and current
bibliography as well as other resources. Theoretical knowledge is based on historic directions of
Maslow’s theory of motivation where it is possible to find the basis for a buyer behavior analysis.
The article is also based on the formerly carried out questionnaire survey which examines the
motives and experience of the respondents with online shopping. By means of the independence
test it is verified whether there is a relation between the age of respondents and motivation for
online shopping. Subsequently, the survey carried out in person is compared with other relevant
research solutions.

Buyer behavior of consumers plays one of the key roles in fulfillment of the main goals of a com
-
pany. It is influenced by many external and internal factors but the company can also influence 
the final process of buyer decision-making process significantly by its activities. The subject mat
-
ter of this article is an analysis of the features of online buyer behavior compared to the general 
regularities of buyer behavior, definition of the main motives of online shopping, and descrip
-
tion of the current trends. The article uses the basic terminology of this subject and current 
bibliography as well as other resources. Theoretical knowledge is based on historic directions of 
Maslow’s theory of motivation where it is possible to find the basis for a buyer behavior analysis. 
The article is also based on the formerly carried out questionnaire survey which examines the 
motives and experience of the respondents with online shopping. By means of the independence 
test it is verified whether there is a relation between the age of respondents and motivation for 
online shopping. Subsequently, the survey carried out in person is compared with other relevant 
research solutions.

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Buyer behavior of consumers plays one of the key roles in fulfillment of the main goals of a com-pany. It is influenced by many external and internal factors but the company can also influence the final process of buyer decision-making process significantly by its activities. The subject mat-ter of this article is an analysis of the features of online buyer behavior compared to the general regularities of buyer behavior, definition of the main motives of online shopping, and descrip-tion of the current trends. The article uses the basic terminology of this subject and current bibliography as well as other resources. Theoretical knowledge is based on historic directions of Maslow’s theory of motivation where it is possible to find the basis for a buyer behavior analysis. The article is also based on the formerly carried out questionnaire survey which examines the motives and experience of the respondents with online shopping. By means of the independence test it is verified whether there is a relation between the age of respondents and motivation for online shopping. Subsequently, the survey carried out in person is compared with other relevant research solutions.

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Perilaku pembeli konsumen memainkan salah satu peran kunci dalam pemenuhan tujuan utama dari com
-
haan. Hal ini dipengaruhi oleh banyak faktor eksternal dan internal tetapi perusahaan juga dapat mempengaruhi
proses akhir dari pembeli proses pengambilan keputusan secara signifikan oleh kegiatannya. Subjek tikar
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ter dari artikel ini adalah analisis fitur perilaku pembeli online dibandingkan dengan umum
keteraturan perilaku pembeli, definisi motif utama belanja online, dan descrip
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tion dari tren saat ini. Artikel ini menggunakan terminologi dasar subjek dan saat ini
daftar pustaka serta sumber daya lainnya. Pengetahuan teoritis didasarkan pada arah bersejarah
teori Maslow motivasi di mana dimungkinkan untuk menemukan dasar untuk analisis perilaku pembeli.
Artikel tersebut juga didasarkan pada sebelumnya dilakukan survei kuesioner yang meneliti
motif dan pengalaman responden dengan belanja online . Dengan cara independensi
tes itu diverifikasi apakah ada hubungan antara usia responden dan motivasi untuk
belanja online. Selanjutnya, survei dilakukan secara pribadi dibandingkan dengan lain yang relevan
solusi penelitian.

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