Structural model estimationThe stru

Structural model estimation

The structural model has four pathways that represent the effects of manufacturer brand benefits on retailer satisfaction:

- financial benefits (H1a );

- manufacturer brand support (H1b );

- the retailers' assessment of brand equity (H1c ); and

- customer expectations (H1d ).

There are three pathways reflecting the consequences of retailer satisfaction of the manufacturer's brand on:

- trust in the manufacturer on matters concerning the brand (H2a );

- commitment to the brand (H2d ); and

- the brand's in-store performance (H2e ).

The fitting of the structural model to the data proceeds by first estimating the structural model and second, assessing the stability of the model using the calibration and validation datasets which tests the internal consistency of the measures. This assessment includes a multi-group comparison of both the calibration and validation datasets. Third, there is a consideration of two alternative models to the hypothesised structural model.

Figure 2 [Figure omitted. See Article Image.] and Table III [Figure omitted. See Article Image.] show a satisfactory fit of the model to the data: χ2 (262)=1230, p =0.000, CFI=0.99, NNFI=0.99, RMSEA=0.067. The normed chi-squared statistic is 4.7 and the p- value is significant which is not unexpected, given the large sample size. Three of the four hypothesised pathways, between manufacturer brand benefits and retailer satisfaction with the brand are significant. Furthermore, all the pathways between retailer satisfaction and the relationship outcomes are statistically significant.

Hasil (Bahasa Indonesia) 2:

Model estimasi struktural

Model struktural memiliki empat jalur yang mewakili efek manfaat merek produsen pada kepuasan pengecer:

- manfaat keuangan (H1a);

- Dukungan merek produsen (H1b);

- penilaian pengecer 'dari ekuitas merek (H1c); dan

- harapan pelanggan (H1d).

Ada tiga jalur yang mencerminkan konsekuensi kepuasan pengecer merek produsen pada:

- kepercayaan produsen pada hal-hal mengenai merek (H2a);

- komitmen terhadap merek (H2d); dan

- merek kinerja dalam toko (H2E).

Pemasangan model struktural untuk hasil data dengan pertama memperkirakan model struktural dan kedua, menilai stabilitas model menggunakan kalibrasi dan validasi dataset yang menguji konsistensi internal dari langkah-langkah. Penilaian ini meliputi perbandingan multi-kelompok baik kalibrasi dan dataset validasi. Ketiga, ada pertimbangan dua model alternatif untuk model struktural yang hipotesis.

Gambar 2 [Gambar dihilangkan. Lihat Pasal Gambar.] Dan Tabel III [Gambar dihilangkan. Lihat Pasal Gambar] menunjukkan fit memuaskan dari model untuk data. Χ2 (262) = 1.230, p = 0,000, CFI = 0,99, NNFI = 0.99, RMSEA = 0,067. Statistik chi-kuadrat normed adalah 4,7 dan nilai p- signifikan yang tidak terduga, mengingat ukuran sampel yang besar. Tiga dari empat jalur hipotesis, antara merek produsen manfaat dan kepuasan pengecer dengan merek yang signifikan. Selain itu, semua jalur antara kepuasan pengecer dan hasil hubungan yang signifikan secara statistik.