world. The same logic applies equal

world. The same logic applies equally to companies from developed countries, such
as Australia and New Zealand, geographically isolated from the other major
industrialized parts of the world. D^ome Coffees Australia is building a multinational
coffee shop empire by expanding into Asia and the Middle East. Inevitably,
the day will come when Starbucks from the United States and D^ome Coffees
from Australia will compete head-on for global dominance.6
Emerging Markets. During the twentieth century, the large economies and large
trading partners have been located mostly in the Triad Regions of the world (North
America, Western Europe, and Japan), collectively producing over 80 percent of
world gross domestic product (GDP) with only 20 percent of theWorld’s population.7
However, in the next 10 to 20 years, the greatest commercial opportunities are
expected to be found increasingly in ten Big Emerging Markets (BEMs)—the
Chinese Economic Area, India, Commonwealth of Independent States (Russia,
Central Asia, and Caucasus states), South Korea, Mexico, Brazil, Argentina, South
Africa, Central European countries, Turkey, and the Association of Southeast Asian
Nations (Indonesia, Brunei, Malaysia, Singapore, Thailand, the Philippines, and
Vietnam). Accordingly, an increasing number of competitors are expected to originate
from those ten emerging economies. In the past 20 years, China’s real annual
GDP growth rate has averaged 9.5 percent a year; while India’s has been 5.7 percent,
compared to the average 3 percent GDP growth in the United States. Clearly, the
milieu of the world economy has changed significantly and over the next two decades
the markets that hold the greatest potential for dramatic increases in U.S. exports are
not the traditional trading partners in Europe, Canada, and Japan, which now account
for the overwhelming bulk of the international trade of the United States. But they
will be those BEMs and other developing countries that constitute some 80 percent of
the ‘‘bottom of the pyramid.’’8 As the traditional developed markets have become
increasingly competitive, such emerging markets promise to offer better growth
opportunities to many firms.
Global Competition. We believe something profound has indeed happened in our
view of competition around the world. About thirty years ago, the world’s greatest
automobile manufacturers were General Motors, Ford, and Chrysler. Today, companies
like Toyota, Honda, BMW, Renault, and Hyundai, among others, stand out as
competitive nameplates in the global automobile market. Now with a 15-percent
market share in the United States, Toyota’s market share is larger than Ford’s 14
percent. In early 2008, Toyota surpassed General Motors to become the world’s largest
automaker in terms of worldwide output.9 Similarly, while personal computers had
been almost synonymous with IBM, which had previously dominated the PC business
around the world, today, the computer market is crowded with Dell and Hewlett-
Packard (HP) from the United States, Sony and Toshiba from Japan, Samsung from
Korea, Acer from Taiwan,10 and so on. Indeed, Lenovo, a personal computer company
from China, acquired the IBM PC division in 2005, and now sells the ThinkPad series
under the Lenovo brand. The deal not only puts Lenovo into third place in the industry,
it also challenges the world top players, Dell and HP/Compaq, respectively.11 Nike is a

Hasil (Bahasa Indonesia) 1:

dunia. Logika yang sama berlaku sama perusahaan dari negara maju, sepertiseperti Australia dan Selandia Baru, geografis terisolasi dari utama lainnyanegara bagian dari dunia. D ^ ome kopi Australia adalah bangunan multinasionalkopi toko Kekaisaran oleh ekspansi ke Asia dan Timur Tengah. Tak pelak lagi,hari akan datang ketika Starbucks dari Amerika Serikat dan D ^ ome kopidari Australia akan bersaing langsung untuk global dominance.6Pasar berkembang. Selama abad kedua puluh, ekonomi besar dan besarmitra dagang terletak terutama di daerah Triad dunia (UtaraAmerika, Eropa Barat dan Jepang), secara kolektif memproduksi lebih dari 80 persen daridunia produk domestik bruto (PDB) dengan hanya 20 persen dari dunia di population.7Namun, dalam 10-20 tahun ke depan, peluang komersial terbesar yangdiharapkan semakin ditemukan di sepuluh besar pasar berkembang (BEMs) —Wilayah ekonomi Cina, India, Persemakmuran negara-negara merdeka (Rusia,Asia Tengah dan Caucasus negara), Korea Selatan, Meksiko, Brasil, Argentina, SelatanAfrika, negara-negara Eropa Tengah, Turki, dan Asosiasi Asia TenggaraBangsa-bangsa (Indonesia, Brunei, Malaysia, Singapura, Thailand, Filipina, danVietnam). Dengan demikian, peningkatan jumlah pesaing diharapkan berasaldari orang-orang sepuluh negara-negara berkembang. Dalam 20 tahun terakhir, Cina 's real tahunanTingkat pertumbuhan PDB memiliki rata-rata 9,5 persen per tahun; Sementara India telah 5,7 persen,compared to the average 3 percent GDP growth in the United States. Clearly, themilieu of the world economy has changed significantly and over the next two decadesthe markets that hold the greatest potential for dramatic increases in U.S. exports arenot the traditional trading partners in Europe, Canada, and Japan, which now accountfor the overwhelming bulk of the international trade of the United States. But theywill be those BEMs and other developing countries that constitute some 80 percent ofthe ‘‘bottom of the pyramid.’’8 As the traditional developed markets have becomeincreasingly competitive, such emerging markets promise to offer better growthopportunities to many firms.Global Competition. We believe something profound has indeed happened in ourview of competition around the world. About thirty years ago, the world’s greatestautomobile manufacturers were General Motors, Ford, and Chrysler. Today, companieslike Toyota, Honda, BMW, Renault, and Hyundai, among others, stand out ascompetitive nameplates in the global automobile market. Now with a 15-percentmarket share in the United States, Toyota’s market share is larger than Ford’s 14percent. In early 2008, Toyota surpassed General Motors to become the world’s largestautomaker in terms of worldwide output.9 Similarly, while personal computers hadbeen almost synonymous with IBM, which had previously dominated the PC businessdi seluruh dunia, hari ini, pasar komputer penuh sesak dengan Dell dan Hewlett-Packard (HP) dari Amerika Serikat, Sony dan Toshiba dari Jepang, Samsung dariKorea, Acer dari Taiwan, 10 dan seterusnya. Memang, Lenovo, sebuah perusahaan komputer pribadidari Cina, diperoleh Divisi IBM PC pada tahun 2005, dan sekarang menjual seri ThinkPaddi bawah merek Lenovo. Kesepakatan tidak hanya menempatkan Lenovo tempatnya yang ketiga dalam industri,itu juga menantang pemain top dunia, Dell dan HP/Compaq, respectively.11 Nike adalah