The growth of the consumer movement

The growth of the consumer movement in the 1970s encouraged consumers of goods and services to view much more critically the quality of service they received and to complain if they were not satisfied.

The costumer care movement in the ‘90s has strenghtened the emphasis on customer orientation.

New Managerialism is promoted an emphasis on strategic planning, costumer service and devolved budgeting in the public sector.

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Pertumbuhan gerakan konsumen di tahun 1970-an mendorong konsumen barang dan jasa untuk melihat lebih kritis kualitas layanan yang mereka terima dan mengeluh jika mereka tidak puas.

Gerakan perawatan pelanggan di tahun 90-an telah diperkuat dengan penekanan pada orientasi pelanggan .

Managerialism New dipromosikan penekanan pada perencanaan strategis, layanan pelanggan dan penganggaran devolusi di sektor publik.