Explored the meaning of these concepts and categories. This stage of the research required anexploration of the meaning of the concepts that were derived from sales workers' conversations.This task continued throughout the study. The process involved learning to speak their language,learning their interests and their understanding of their worldviews and perspectives. It involvedleaning their form of life (Winch, 1958: 55-57). It involved what Covey (1989) has called anempathic listening to the story of sales workers. According to this method of listening, one isrequired to seek to understand without critically trying to respond to respondents.
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