are also associated with allowing calculative and dynamic archetypes t terjemahan - are also associated with allowing calculative and dynamic archetypes t Bahasa Indonesia Bagaimana mengatakan

are also associated with allowing c

are also associated with allowing calculative and dynamic archetypes to
coexist, such as when poor quality in one product or service affects the
preference for other related offerings and dilutes the trust and commitment
to the brand (Gürhan-Canli & Maheswaran, 1998; Loken &
Roedder John, 1993;Morgan & Hunt, 1994). Further, the constant striving
to renew resources and product lines may prevent the firm from
gaining full return on some of its products and marketing investments
(Achrol, 1991; Levinthal &March, 1993). Yet another potential problem
concerns the low focus on legitimacy and brandmeaning needed to create
strong long-term affective customer commitment and trust, which
has previously been shown to result in higher levels of loyalty and willingness
to pay (Park et al., 2010; Thomson, MacInnis, & Park, 2005).
Thus, the firm's reliance on constant renewal of objective features and
calculative commitment to create a state of efficiency and flexibility
may result in a lack of affective isolating mechanisms that prevent customers
from switching brands.
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are also associated with allowing calculative and dynamic archetypes tocoexist, such as when poor quality in one product or service affects thepreference for other related offerings and dilutes the trust and commitmentto the brand (Gürhan-Canli & Maheswaran, 1998; Loken &Roedder John, 1993;Morgan & Hunt, 1994). Further, the constant strivingto renew resources and product lines may prevent the firm fromgaining full return on some of its products and marketing investments(Achrol, 1991; Levinthal &March, 1993). Yet another potential problemconcerns the low focus on legitimacy and brandmeaning needed to createstrong long-term affective customer commitment and trust, whichhas previously been shown to result in higher levels of loyalty and willingnessto pay (Park et al., 2010; Thomson, MacInnis, & Park, 2005).Thus, the firm's reliance on constant renewal of objective features andcalculative commitment to create a state of efficiency and flexibilitymay result in a lack of affective isolating mechanisms that prevent customersfrom switching brands.
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juga terkait dengan memungkinkan arketipe kalkulatif dan dinamis untuk
hidup berdampingan, seperti ketika kualitas buruk dalam satu produk atau layanan mempengaruhi
preferensi untuk korban terkait lainnya dan mencairkan kepercayaan dan komitmen
terhadap merek (Gurhan-Canli & Maheswaran, 1998; Loken &
Roedder John, 1993; Morgan & Hunt, 1994). Selanjutnya, terus-menerus berjuang
untuk memperbaharui sumber daya dan lini produk dapat mencegah perusahaan dari
mendapatkan pengembalian penuh atas beberapa produk dan investasi pemasaran
(Achrol, 1991; Levinthal & Maret, 1993). Namun potensi masalah lain
menyangkut fokus rendah pada legitimasi dan brandmeaning diperlukan untuk membuat
komitmen pelanggan afektif jangka panjang yang kuat dan kepercayaan, yang
sebelumnya telah terbukti menghasilkan tingkat yang lebih tinggi kesetiaan dan kesediaan
untuk membayar (Taman et al, 2010;. Thomson , MacInnis, & Park, 2005).
Dengan demikian, ketergantungan perusahaan pada pembaharuan konstan fitur obyektif dan
komitmen kalkulatif untuk membuat keadaan efisiensi dan fleksibilitas
dapat mengakibatkan kurangnya mekanisme afektif mengisolasi yang mencegah pelanggan
dari switching merek.
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