Media LoyaltiesOne of the major dif

Media Loyalties

One of the major differences among the media is the issue of loyalty. “Loy-alty” can be defined as faithfulness or allegiance. Loyalty also implies that something is owed to that to which we are loyal. Loyalty can be contrac-tual, as in advertising and public relations (at least in most cases), or it can be implied, as in the news media’s obligation to their public. In either event, the sense of owing or being obligated is part and parcel of what being loyal means. Here is where we begin to see real differences among the media, for where our loyalty lies is generally where our best efforts are devoted.

Loyalty in the News Media. Once we concede that the implied goal of the news media is to inform us, it is easier to understand where their loyal-ties should lie. Clearly, there would be an obligation to their primary con-stituency (the public) to bring them information that both informs and in-terests them. (Interests in the sense that it is information the public wants.) Because we discuss claimants (ethical stakeholders) in detail in chapter 2, it is sufficient here to say that the loyalties of the news media are necessar-ily split. As noted, the primary claimant here is the public; however, loyalty must also extend to stockholders, publishers, owners, and so on. Thus, the reality of economic viability will certainly intrude on loyalty to the public; but for our purposes let us assume that, in an ideal sense, first loyalty goes to the public receiving the information. In fact, the value that most journal-ists place on autonomy (the ability to remain largely free from outside pres-sure) practically insures that they will consider the public as their number one claimant.

Hasil (Bahasa Indonesia) 1:

Media loyalitasSalah satu perbedaan utama antara media adalah masalah kesetiaan. "Loy-alty" dapat didefinisikan sebagai kesetiaan atau kesetiaan. Loyalitas juga menyiratkan bahwa sesuatu adalah karena bahwa yang kita setia. Loyalitas dapat contrac-tual, seperti dalam periklanan dan hubungan masyarakat (setidaknya dalam kebanyakan kasus), atau itu dapat tersirat, seperti media berita kewajiban untuk publik mereka. Dalam peristiwa baik, rasa karena atau yang wajib adalah bagian tak terpisahkan dari apa yang menjadi setia berarti. Berikut adalah mana kita mulai melihat perbedaan nyata antara media, untuk mana terletak kesetiaan kami adalah umumnya mana upaya terbaik kita mengabdikan diri.Loyalty in the News Media. Once we concede that the implied goal of the news media is to inform us, it is easier to understand where their loyal-ties should lie. Clearly, there would be an obligation to their primary con-stituency (the public) to bring them information that both informs and in-terests them. (Interests in the sense that it is information the public wants.) Because we discuss claimants (ethical stakeholders) in detail in chapter 2, it is sufficient here to say that the loyalties of the news media are necessar-ily split. As noted, the primary claimant here is the public; however, loyalty must also extend to stockholders, publishers, owners, and so on. Thus, the reality of economic viability will certainly intrude on loyalty to the public; but for our purposes let us assume that, in an ideal sense, first loyalty goes to the public receiving the information. In fact, the value that most journal-ists place on autonomy (the ability to remain largely free from outside pres-sure) practically insures that they will consider the public as their number one claimant.