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[Salinan]Disalin!
The study notes that the ability to satisfy consumer needs can be improved by using the following five dimensions:• Cognitive – the relevancy of the product, service, or offer• Affective – identification with the brand providing the service or product• Conative – perceived value for money• Situational – the accessibility of the brand or product• Social Norms – the confidence that customers will be satisfied with what they buyA portrayal of the characteristics of relationship marketing
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