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The interviews took place at the respondents’ business premises or atWEXNet (an exhibition organised by the EPB and the FPCCI). Theresearcher was able to draw upon his previous experience whilst employedin a leading business school and through providing business developmentservices to women entrepreneurs in conjunction with the EPBand the FPCCI. This not only helped to secure good response rate, butalso provided respondents with the necessary assurance so that they expressedthemselves more freely and openly.The interviewees were either owners of, or held a controlling interestin, an enterprise and managed it on a day-to-day basis. From the 265people contacted, only four declined, three were unavailable and in twocases, it was not possible to arrange a meeting. A total of 256 interviewswere conducted; of these, 239 were held on one-on-one basis, whereonly the researcher and the respondent were present. For the balanceseventeen interviews, nine were conducted in the presence of the respondents’employees and eight in the presence of their children or siblings.All the interviewees were assured that all information they providedwould be treated in the strictest confidence, and that no names would becited in the study. This measure was utilised to increase the reliabilityand credibility of information provided during the interviews.
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