Volvo Cars will work together with

Volvo Cars will work together with Microsoft to jointly develop next generation automotive technologies, the first one being HoloLens augmented-reality goggles.

The two companies revealed today how augmented-reality Microsoft, the world’s first fully untethered holographic computer, might be used in future to redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in the future. In a demonstration at Microsoft’s headquarters in Redmond, Washington, the companies used HoloLens to show off Volvo’s new S90 premium sedan, which will be unveiled in reality at the North American International Auto Show in Detroit in January. Using the new technology, the companies showed how mixed reality might be used by customers to configure cars in three dimensions, as well as a holographic test-drive demonstration of the semi-autonomous driving system and its safety features.

“HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colours, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing, Sales and Service at Volvo Cars. He added HoloLens technology might also liberate dealers from more traditional sales environments and allow them to take a car configurator out on the road in small Pop-Up stores, shopping malls or on the high street, opening up new sales channels and introducing cars to a far larger potential audience.

The two companies said they will work together to jointly develop future automotive technologies beyond HoloLens. “We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing. We are excited to be at this intersection of technology and human-centric design with Volvo,” said Scott Erickson, Senior Director, Microsoft HoloLens at Microsoft Corp

Volvo Cars will work together with Microsoft to jointly develop next generation automotive technologies, the first one being HoloLens augmented-reality goggles.

The two companies revealed today how augmented-reality Microsoft, the world’s first fully untethered holographic computer, might be used in future to redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in the future. In a demonstration at Microsoft’s headquarters in Redmond, Washington, the companies used HoloLens to show off Volvo’s new S90 premium sedan, which will be unveiled in reality at the North American International Auto Show in Detroit in January. Using the new technology, the companies showed how mixed reality might be used by customers to configure cars in three dimensions, as well as a holographic test-drive demonstration of the semi-autonomous driving system and its safety features.

“HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colours, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing, Sales and Service at Volvo Cars. He added HoloLens technology might also liberate dealers from more traditional sales environments and allow them to take a car configurator out on the road in small Pop-Up stores, shopping malls or on the high street, opening up new sales channels and introducing cars to a far larger potential audience.

The two companies said they will work together to jointly develop future automotive technologies beyond HoloLens. “We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing. We are excited to be at this intersection of technology and human-centric design with Volvo,” said Scott Erickson, Senior Director, Microsoft HoloLens at Microsoft Corp

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Volvo Cars will work together with Microsoft to jointly develop next generation automotive technologies, the first one being HoloLens augmented-reality goggles.The two companies revealed today how augmented-reality Microsoft, the world’s first fully untethered holographic computer, might be used in future to redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in the future. In a demonstration at Microsoft’s headquarters in Redmond, Washington, the companies used HoloLens to show off Volvo’s new S90 premium sedan, which will be unveiled in reality at the North American International Auto Show in Detroit in January. Using the new technology, the companies showed how mixed reality might be used by customers to configure cars in three dimensions, as well as a holographic test-drive demonstration of the semi-autonomous driving system and its safety features.“HoloLens offers the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colours, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing, Sales and Service at Volvo Cars. He added HoloLens technology might also liberate dealers from more traditional sales environments and allow them to take a car configurator out on the road in small Pop-Up stores, shopping malls or on the high street, opening up new sales channels and introducing cars to a far larger potential audience.
The two companies said they will work together to jointly develop future automotive technologies beyond HoloLens. “We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing. We are excited to be at this intersection of technology and human-centric design with Volvo,” said Scott Erickson, Senior Director, Microsoft HoloLens at Microsoft Corp

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Volvo Cars akan bekerja sama dengan Microsoft untuk bersama-sama mengembangkan teknologi otomotif generasi berikutnya, yang pertama menjadi HoloLens augmented-reality goggles. Kedua perusahaan mengungkapkan saat ini bagaimana augmented-reality Microsoft, komputer hologram sepenuhnya untethered pertama di dunia, dapat digunakan di masa depan untuk mendefinisikan bagaimana pelanggan pertama menemukan dan mengeksplorasi mobil, serta bagaimana mobil bisa dibeli dan dijual di masa depan. Dalam demonstrasi di kantor pusat Microsoft di Redmond, Washington, perusahaan yang digunakan HoloLens untuk memamerkan Volvo baru sedan S90 premium, yang akan diresmikan pada kenyataannya di North American International Auto Show di Detroit pada bulan Januari. Menggunakan teknologi baru, perusahaan menunjukkan bagaimana campuran realitas dapat digunakan oleh pelanggan untuk mengkonfigurasi mobil dalam tiga dimensi, serta tes-drive demonstrasi holografik dari sistem mengemudi semi-otonom dan fitur keamanannya. "HoloLens menawarkan kebebasan untuk menciptakan pengalaman dipesan lebih dahulu yang pelanggan dapat mengarahkan diri mereka sendiri. Bayangkan menggunakan realitas campuran untuk memilih jenis mobil yang Anda inginkan - untuk mengeksplorasi warna, pelek, atau mendapatkan pemahaman yang lebih baik dari fitur, layanan dan pilihan yang tersedia, "kata Björn Annwall, Senior Vice President, Marketing, Sales and Service di Volvo mobil. Dia menambahkan teknologi HoloLens mungkin juga membebaskan dealer dari lebih lingkungan penjualan tradisional dan memungkinkan mereka untuk mengambil configurator mobil keluar di jalan di Pop-Up toko, pusat perbelanjaan kecil atau di jalan tinggi, membuka saluran penjualan baru dan memperkenalkan mobil ke pemirsa potensial yang jauh lebih besar. Kedua perusahaan mengatakan mereka akan bekerja sama untuk bersama-sama mengembangkan teknologi otomotif masa depan di luar HoloLens. "Kami sangat gembira bisa bekerja sama dengan Volvo Cars untuk menata kembali apa yang mungkin dalam desain mobil, penemuan dan pembelian. Kami sangat senang berada di persimpangan ini teknologi dan desain manusia-sentris dengan Volvo, "kata Scott Erickson, Direktur Senior, HoloLens Microsoft di Microsoft Corp

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