IntroductionThe conceptualization a

Introduction
The conceptualization and measurement of the maximiz- ing construct has received considerable attention in the last ten years (Schwartz et al., 2002; Nenkov et al., 2008; Diab, et al., 2008; Lai, 2010; Rim, et al., 2011). Tra- ditional economic models of choice theorized that indi- viduals pursue a maximization goal in decision-making contexts. However, in an evaluation of the existing data and economic models Simon (1956) stated, “Evi- dently, organisms adapt well enough to ‘satisfice’; they do not, in general, ‘optimize’.” Building on this re- search, Schwartz et al. attempted to define the psycho- logical effects of maximizing for those who pursue max- imizing goals. Specifically, they theorized that in envi- ronments with a lot of choice, individuals with a maxi- mizing goal would likely be unhappy and regret their de- cisions. Schwartz et al. developed a 13-item measure of maximization (Maximization Scale; MS) and found that scores from the MS correlated positively with depression, perfectionism, and regret and correlated negatively with happiness, life satisfaction, optimism, and self-esteem.
Since the development of this scale, there has been considerable debate about the validity of the measure

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Pengantar
Konseptualisasi dan pengukuran ing konstruk maximiz- telah menerima banyak perhatian dalam sepuluh tahun terakhir (Schwartz et al, 2002;.. Nenkov et al, 2008; Diab, et al, 2008;. Lai, 2010; Rim, et al., 2011). Model ekonomi ditional tra- pilihan berteori bahwa individu-individu mengejar tujuan maksimalisasi dalam konteks pengambilan keputusan. Namun, dalam evaluasi data yang ada dan model ekonomi Simon (1956) menyatakan, "-bukti dently, organisme beradaptasi cukup baik untuk 'satisfice'; mereka tidak, secara umum, 'mengoptimalkan'. "Membangun riset ini, Schwartz et al. berusaha untuk menentukan efek psikologis memaksimalkan bagi mereka yang mengejar tujuan imizing max-. Secara khusus, mereka berteori bahwa di ronments vironment dengan banyak pilihan, individu dengan tujuan mizing maxi kemungkinan akan bahagia dan menyesal cisions de- mereka. Schwartz et al. mengembangkan ukuran 13-item maksimalisasi (Skala Maksimalisasi; MS) dan menemukan bahwa skor dari MS berkorelasi positif dengan depresi, perfeksionisme, dan penyesalan dan berkorelasi negatif dengan kebahagiaan, kepuasan hidup, optimisme, dan harga diri.
Karena perkembangan skala ini, telah ada perdebatan tentang validitas mengukur