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Saussure’s Redefinition of a Word For Saussure, meaning is therefore relational and a matter of difference. As a Saussure declare “ In language there are only differences”. Because the sign are arbitrary, conventional and differential, Saussure concludes that the proper study of language is not an examination of isolated entities but the system of relationship among them. For Saussure, language is primary sign system whereby we structure our world. The investigation of all other sign systems would be patterned after that of language, the meaning of all signs was arbitrary, conventional and differential. The terms semiotics and structuralism are often used interchangeably, although the former denotes a particular field of study whereas the latter is more an approach and method of analysis.
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