Cronbach alpha was calculated for t

Cronbach alpha was calculated for the five principal components used in the questionnaire to ascertain the extent to which each factor was internally reliable. The scores exceeded those recommended by Nunnally (1978 p.245). The scores of the various constructs were calculated by aggregating the scores for each business and constructing a histogram to reflect the frequency distribution of each individual construct. Given the equal conceptual importance attributed to the three components in previous empirical work (Jaworski and Kohli 1993; Kohli, Jaworski and Kumar 1993), each business’s market orientation score was the sum of the parts. The negatively worded questions were reverse scored. The means for all sections were evaluated.

Analysis and Results
Hypothesis one is supported. There exists a significant positive linear relationship (r = 0.4407, p

Hasil (Bahasa Indonesia) 1:

Cronbach alpha was calculated for the five principal components used in the questionnaire to ascertain the extent to which each factor was internally reliable. The scores exceeded those recommended by Nunnally (1978 p.245). The scores of the various constructs were calculated by aggregating the scores for each business and constructing a histogram to reflect the frequency distribution of each individual construct. Given the equal conceptual importance attributed to the three components in previous empirical work (Jaworski and Kohli 1993; Kohli, Jaworski and Kumar 1993), each business’s market orientation score was the sum of the parts. The negatively worded questions were reverse scored. The means for all sections were evaluated.Analysis and ResultsHypothesis one is supported. There exists a significant positive linear relationship (r = 0.4407, p<0.01, F ratio = 46.7668) between market orientation and the overall performance of the firm. This result supports the growing body of empirical work on this relationship. Also, there are no significant differences between small and larger firms. In small firms, (r = 0.4377, p<0.01, F ratio = 29.8142) and in larger firms (r = 0.4562, p<0.01, F ratio = 17.6137), the contribution of market orientation to performance is positive and significant. Hypothesis two: For all firms, the relationship between market orientation and esprit de corps is positive and statistically significant (r = 0.4794, F ratio 58.0545, p < 0.001), supporting the findings of Jaworski and Kohli (1993).Hypothesis three: There is a significant difference between the esprit de corps of small firms and larger firms. Smaller firms report a significantly higher esprit de corps than do larger firms (F ratio 16.0222, p<0.001).

Hasil (Bahasa Indonesia) 2:

Cronbach alpha dihitung selama lima komponen utama yang digunakan dalam kuesioner untuk memastikan sejauh mana masing-masing faktor adalah internal yang handal. Skor melebihi yang direkomendasikan oleh Nunnally (1978 p.245). Skor dari berbagai konstruksi dihitung dengan menggabungkan nilai untuk setiap bisnis dan membangun histogram untuk mencerminkan distribusi frekuensi masing-masing individu membangun. Mengingat pentingnya konseptual sama dikaitkan dengan tiga komponen dalam pekerjaan empiris sebelumnya (Jaworski dan Kohli 1993; Kohli, Jaworski dan Kumar 1993), skor orientasi pasar setiap bisnis adalah jumlah dari bagian. Pertanyaan yang bernada negatif yang terbalik mencetak gol. Sarana untuk semua bagian dievaluasi. Analisis dan Hasil Hipotesis satu didukung. Terdapat hubungan yang signifikan positif linear (r = 0,4407, p <0,01, rasio F = 46,7668) antara orientasi pasar dan kinerja keseluruhan perusahaan. Hasil ini mendukung pertumbuhan badan kerja empiris pada hubungan ini. Juga, tidak ada perbedaan yang signifikan antara perusahaan kecil dan besar. Dalam perusahaan kecil, (r = 0,4377, p <0,01, rasio F = 29,8142) dan di perusahaan-perusahaan yang lebih besar (r = 0,4562, p <0,01, rasio F = 17,6137), kontribusi orientasi pasar terhadap kinerja adalah positif dan signifikan. Hipotesis dua: Untuk semua perusahaan, hubungan antara orientasi pasar dan esprit de corps adalah positif dan signifikan secara statistik (r = 0,4794, F rasio 58,0545, p <0,001), mendukung temuan Jaworski dan Kohli (1993). Hipotesis tiga: Ada perbedaan yang signifikan antara esprit de corps dari perusahaan kecil dan perusahaan besar. Perusahaan-perusahaan kecil melaporkan secara signifikan lebih tinggi esprit de corps daripada perusahaan besar (F rasio 16,0222, p <0,001).