Formulating and ImplementingMarketi

Formulating and Implementing
Marketing Strategy Process
•
Decision
-
Making Focus
•
Analysis of the four “Cs”
–
Company, Context, Competitors and Customers
•
Integrating marketing strategy with the firm's
other strategies and resources
•
Market opportunity analysis
–
Understanding Market Opportunities
–
Measuring Market Opportunities
–
Market Segmentation, Targeting and Positioning
Decisions

Hasil (Bahasa Indonesia) 1:

Perumusan dan pelaksanaanProses strategi pemasaran•Keputusan-Membuat fokus•Analisis dari empat "Cs"–Perusahaan, konteks, pesaing dan pelanggan•Mengintegrasikan strategi pemasaran dengan perusahaanstrategi dan sumber daya lainnya•Analisis peluang pasar–Pemahaman peluang pasar–Mengukur peluang pasar–Segmentasi pasar, penargetan dan posisiKeputusan