INDUSTRY INSIGHT 5-3 THIRD-PARTY IN

INDUSTRY INSIGHT 5-3 THIRD-PARTY INNOVATION
Tradeteam is a joint venture of Exel Logistics, along with its parent company NFC Plc., and Bass Brewers to provide a national distribution network service to the U.K. beverage industry.
Tradeteam was developed in response to changing pressures and shifting market conditions in the industry. The beer market in the United Kingdom had been in long-term decline, with pub consumption shrinking at approximately 1 percent per year. Overall, the industry had been suf¬fering from excess capacity and lower margins. On top of this, the government had required brewers to divest themselves of their interest in pubs, a directive with major marketplace impli¬cations. Between 1992 and 1999, for example, pub ownership by regional and national brewers declined from 74 percent to 33 percent. The end result was typical of low-growth industries: Brewers were consolidating and repositioning and were in need of a fresh approach to market¬ing and distribution.
As the United Kingdom's largest provider of brewery distribution services, Exel Logistics had a significant interest in protecting a business that was under pressure from individual brew¬ers and emerging pub ownership groups. Exel's idea was to take over one major brewer's exist¬ing distribution infrastructure to achieve the critical mass associated with that company's market share. Leveraging that infrastructure, it would then offer cost-effective logistics services to other beverage suppliers. This concept led to the formation of the Tradeteam joint venture between Exel Logistics and Bass, which already was the industry's low-cost producer.
Tradeteam is now the U.K.'s leading independent logistics provider to the beverage industry. It has annual revenues of $200 million and delivers approximately 280 million gallons of beer and other beverages to more than 27,000 retail customers on behalf of a number of beverage suppliers. Uniquely situated as a multiuser distributor between the consumer and the supplier, Tradeteam has revolutionized the beverage industry supply chain.
Results to date have been encouraging. Tradeteam has enabled the brewers and beverage suppliers to reduce their operating costs, increase revenues through market expansion, and pro¬vide superior service levels to their customers. Market share for this innovative joint venture has reached the 40 to 50 percent range. In fact, this represents the largest outsourcing initiative yet undertaken in the United Kingdom.

Hasil (Bahasa Indonesia) 1:

INDUSTRI WAWASAN 5-3 PIHAK KETIGA INOVASITradeteam adalah perusahaan patungan logistik Exel, bersama dengan perusahaan induknya NFC Plc., dan Bass Brewers menyediakan layanan jaringan distribusi nasional ke industri minuman U.K..Tradeteam dikembangkan dalam menanggapi perubahan tekanan dan pergeseran kondisi pasar dalam industri. Pasar bir di Inggris telah merosot jangka panjang, dengan pub konsumsi menyusut di sekitar 1 persen per tahun. Secara keseluruhan, industri telah suf¬fering dari kelebihan kapasitas dan margin yang lebih rendah. Di atas ini, pemerintah memiliki bir yang diperlukan untuk melepaskan diri dari kepentingan mereka di pub, arahan dengan pasar utama impli¬cations. Antara 1992 dan 1999, misalnya, pub kepemilikan oleh brewers regional dan nasional menurun dari 74 persen untuk 33 persen. Hasil akhirnya adalah khas dari rendah-pertumbuhan industri: Brewers mengkonsolidasikan dan reposisi dan itu memerlukan pendekatan yang segar untuk market¬ing dan distribusi.Sebagai Inggris terbesar penyedia layanan distribusi brewery, Exel logistik memiliki kepentingan yang signifikan dalam melindungi bisnis yang berada di bawah tekanan dari brew¬ers individu dan kelompok-kelompok kepemilikan pub muncul. Exel's ide adalah untuk mengambil alih satu utama brewer exist¬ing distribusi infrastruktur untuk mencapai massa kritis yang terkait dengan pangsa pasar perusahaan itu. Memanfaatkan bahwa infrastruktur, itu akan kemudian menawarkan layanan hemat biaya logistik untuk pemasok minuman lain. Konsep ini menyebabkan pembentukan Tradeteam joint venture antara Exel logistik dan Bass, yang sudah industri rendah produser.Tradeteam kini Inggris penyedia independen logistik terkemuka bagi industri minuman. Ini memiliki pendapatan tahunan sebesar $200 juta dan memberikan sekitar 280 juta galon bir dan minuman lainnya untuk pelanggan ritel lebih dari 27.000 atas sejumlah minuman pemasok. Terletak secara unik sebagai distributor multiuser antara konsumen dan pemasok, Tradeteam telah merevolusi rantai pasokan industri minuman.Hasil untuk tanggal telah mendorong. Tradeteam telah memungkinkan bir dan minuman pemasok untuk mengurangi biaya operasional mereka, meningkatkan pendapatan melalui perluasan pasar, dan pro¬vide tingkat pelayanan yang superior kepada pelanggan mereka. Pangsa pasar untuk patungan ini inovatif telah mencapai kisaran 40-50 persen. Pada kenyataannya, ini merupakan inisiatif outsourcing terbesar belum dilakukan di Britania Raya.