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dari sini, rasa tidak akan manis", katanya. "Tapi saya menganggap itu mitos," lanjutnya.Setelah percakapan, peneliti adalah tertarik untuk menggali lebih dalam kepercayaan masyarakat desa komoditi yang menjadi merek dagang, ubi jalar Cilembu: tentang relevansi air untuk mencuci dengan rasa manis kentang, keterkaitan antara cerita-cerita masa lalu dan kepercayaan yang terbentuk di masa sekarang, bagaimana masyarakat setempat percaya mitos , dan cerita dari nenek moyang, dalam sebuah sistem ekonomi yang berkelanjutan sebagai mata pencaharian. Semua itu adalah menarik untuk dikaji lebih lanjut. Keunikan kisah yang diturunkan generationally perlu diselidiki sebagai warisan budaya tak berwujud.METODEEthnosystem approach, has been used successfully in several socioeconomic and cultural research project and it is continually being adapted and improved, ( cf. Slikkerveer, 2005, 2006). Ethnostorytelling is composed of two wodes, namely ethno which menas “race, culture,” from the Greek ethnos “people, caste, class, ethnicity, nation; a number of people who are used to living together”. It is used to form compounds in the modern social sciences. While storytelling refers to the folktales, story, narrative, myte, legend, both oral and written. Both words combined means storytelling culture, by examining the relationship between the tale as a speech language and the culture that envelopes it. it is a combination of Ethnology and storytelling. The study refers to the life of the community where a story or a folktale develops. All the characteristics of speech language, folktales, stories, legends, myths distinguishe one community from another. These characteristics make the aspects of culture and society.In ethnostorytelling, challenges occur when collecting diverse versions of the presented story, although they lead to the same purpose. The difference between the stories presented orally and in writing facilitates the building of meaning of information between researchers, participants, and key informants. Stories can be a tool to deliver information from the narrative. Stories can help researchers and others to explore and interpret the world and and place where the local people live. Stories are considered as a generative tool to co-design that is capable of recording the self-expression (Saunders, 2000). Thus, stories are useful to draw interest in someone on something. Stories make something unique.Di era Maya, informasi dapat diperoleh dalam suatu sistem yang komprehensif. Untuk mendapatkan sesuatu yang diperlukan, orang-orang akan menggunakan Internet dalam larutan. Internet telah sistem informasi yang paling intensif digunakan hari ini. Para peneliti kemudian mencari Trail cerita ubi jalar Cilembu di internet. Ini adalah untuk mengamati kisah ofnthe respon ubi Cilembu di dunia maya. Rupanya, hasil pencarian online menunjukkan fakta-fakta unik tentang cerita-cerita ubi jalar Cilembu, "Dongeng Hui Cilembu" (Kisah dari Cilembu ubi jalar) dalam generasi 2.0, dimana mereka membangun komunitas bisnis ubi jalar Cilembu dengan menggunakan kearifan lokal dalam bentuk cerita dalam pemasaran ubi Cilembu, baik mentah atau beragam produk derivatif. Hal ini membuat situasi penjualan ubi jalar di dunia maya yang lebih kreatif. Bagaimana Apakah peran cerita sebagai pengetahuan lokal Cilembu cillage masyarakat di memberdayakan dan memberikan kontribusi bagi pembangunan ekonomi yang berkelanjutan?This study began building a synthesis of the personal stories of participants/key informants to be a platform for further discussion and analysis of the marketing of Cilembu potato seeds in the era of cybernetics through DHC (Dongeng Hui Cilembu). This paper discusses it based on case studies on key informants (KI 1 and KI 2). KI 1 a young high school graduate in Cilembu village, Sumedang, who successfully develop a business of Cilembu sweet potato seed to foreign countries in the company he started with his family, named CV PUCIMA (Puseur Ubi Cilembu Madu/Center of Cilembu Honey Sweet Potato). The online marketing that he does is helped by reading, mastery of information technology, blog writing, and the love for local wisdom. KI 2 is his father who is also a care taker of PUCIMA and succesfully made it
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