Consumer ethics and purchase intent

Consumer ethics and purchase intention

Consumer purchase behaviour is significantly guided by the level of awareness towards brand image and product attributes. Albert-Miller (1999) suggests that consumers are willing to jettison avowed ethical principles for low price and related marginal product attributes. Norum and Cuno (2011) found that the majority of counterfeit goods buyers do not perceive they are doing any harm by purchasing these goods. Consumers’

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Konsumen etika dan pembelian niatPerilaku pembelian konsumen secara signifikan dipandu oleh tingkat kesadaran merek produk dan gambar atribut. Albert-Miller (1999) menunjukkan bahwa konsumen bersedia membuang diakui prinsip-prinsip etis untuk harga rendah dan atribut terkait produk marjinal. Norum dan Cuno (2011) menemukan bahwa sebagian besar pembeli barang palsu tidak menganggap mereka lakukan kerugian dengan membeli barang-barang ini. Konsumen