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RESEARCH METHODOLOGY:
The following methodology was adopted for the study-
• The study aimed at exploring the impact of demographic factors on the investors’ investment decisions in the financial markets within the state of Rajasthan.
• Risk as a dependent variable was considered while making investment in the financial markets, on the basis of which sub hypotheses were developed and cross analysis was carried out.
• The questionnaire approach was used for collecting primary data from 200 investors from different cities in Rajasthan state only between the period from April 2011 to Jan 2012.
• Chi-Square and Correlation analysis were used to test whether there was a significant relationship between the demographic factors and the level of risk taking ability of the investors.
• Various statistical softwares were used for the purpose of analysis.
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