The organic consumer research inter

The organic consumer research internationally
Various studies concerning consumer behaviour vis-a` -vis organic products have been
conducted in many EU countries and the US (see, for example, Davis et al., 1995; Roddy
et al., 1996; Hutchins and Greenhalgh, 1997; Reicks et al., 1997; Latacz-Lohmann and
Foster, 1997; Kyriakopoulos and Oude Ophuis, 1997; Thompson, 1998; Thompson and
Kidwell, 1998; Michelsen et al., 1999; Worner and Meier-Ploeger, 1999; Santucci et al.,
1999; Govindasamy and Italia, 1999; Browne et al., 2000; Zanoli and Naspetti, 2001;
Magnusson et al., 2001; Jones and Clarke-Hill, 2001; Wier and Calverley, 2002). Similar
studies have also been conducted in Greece (see, for example, Kyriakopoulos, 1996;
Papastefanou et al., 1998; Zotos et al., 1999; Tzimitra-Kalogianni et al., 1999;
Chryssochoidis, 2000; Chryssochoidis and Fotopoulos, 2000; Fotopoulos and Krystallis,
2001, 2002a, b; Fotopoulos et al., 2003).
Most of the studies mentioned above have investigated how consumers perceive the
organic concept, the issues related to the demand for organic produce, consumers’
attitudes, and the factors that facilitate or hinder the acceptance of these products.
They reveal that purchase motives are attributed to environmental and health
consciousness, safety and quality concerns and exploratory food buying behaviour, as
well as to specific product attributes such as nutritional value, taste, freshness, and
price (Tregear et al., 1994; Grunert and Juhl, 1995; Davis et al., 1995; Roddy et al., 1996;
Reicks et al., 1997; Zanoli, 1998; Zotos et al., 1999; Worner and Meier-Ploeger, 1999;
Chryssochoidis, 2000; Browne et al., 2000; Fotopoulos and Krystallis, 2002a, b). Some
studies also reveal a variety of other purchase motives that seem to reflect national
interests, such as “support to organic farmers” for German consumers (Worner and
Meier-Ploeger, 1999) or “animal welfare” for British consumers (Meier-Ploeger and
Woodward, 1999). On the other hand, the reasons that account for a reversal in
favourable attitude towards organic products are price and availability (Silverstone,
1993; Davis et al., 1995; Roddy et al., 1996; Latacz-Lohmann and Foster, 1997; Reicks
et al., 1997; Worner and Meier-Ploeger, 1999), lack of some special value in the eyes of
consumers (Tregear et al., 1994; Roddy et al., 1996) and doubts about product
guarantees, lack of promotion and misunderstanding of organic ways of production
(Worner and Meier-Ploeger, 1999).

Hasil (Bahasa Indonesia) 1:

Riset konsumen yang organik internasionalBerbagai studi tentang perilaku konsumen vis-a'-vis produk organik telahdilakukan di banyak negara Uni Eropa dan AS (Lihat, misalnya, Davis et al., 1995; Roddyet al, 1996; Hutchins dan Greenhalgh, 1997; Reicks et al., 1997; Latacz-Lohmann danFoster, 1997; Kyriakopoulos dan Oude Ophuis, 1997; Thompson, 1998; Thompson danKidwell, 1998; Michelsen et al., 1999; Worner dan Meier-Ploeger, 1999; Santucci et al.,1999; Idham dan Italia, 1999; Browne et al., 2000; Zanoli dan Naspetti, 2001;Magnusson et al., 2001; Jones dan Clarke-Hill, 2001; Wier dan Calverley, 2002). Serupapenelitian juga telah dilakukan di Yunani (Lihat, misalnya, Kyriakopoulos, 1996;Papastefanou et al. 1998; Zotos et al., 1999; Tzimitra-Kalogianni et al., 1999;Chryssochoidis, 2000; Chryssochoidis dan Fotopoulos, 2000; Fotopoulos dan Krystallis,tahun 2001, 2002a, b; Fotopoulos et al., 2003).Sebagian besar penelitian yang disebutkan di atas telah menyelidiki bagaimana konsumen melihatkonsep organik, isu-isu yang berkaitan dengan permintaan untuk produk organik, konsumen'sikap, dan faktor-faktor yang memfasilitasi atau menghalangi penerimaan produk ini.Mereka mengungkapkan bahwa pembelian motif yang dikaitkan dengan lingkungan dan kesehatankesadaran keselamatan dan kualitas permasalahan dan eksplorasi makanan yang membeli perilaku, sebagaijuga untuk atribut produk tertentu seperti nilai gizi, rasa dan kesegaran, danHarga (Tregear et al., 1994; Grunert dan Juhl, 1995; Davis et al., 1995; Darisugeng et al, 1996;Reicks et al., 1997; Zanoli, 1998; Zotos et al., 1999; Worner dan Meier-Ploeger, 1999;Chryssochoidis, 2000; Browne et al., 2000; Fotopoulos dan Krystallis, 2002a, b). Beberapastudi ini juga mengungkapkan berbagai motif pembelian lainnya yang tampaknya mencerminkan Nasionalminat, seperti "dukungan untuk petani organik" bagi konsumen Jerman (Worner danMeier-Ploeger, 1999) atau "kesejahteraan hewan" untuk konsumen Inggris (Meier-Ploeger danWoodward, 1999). Di sisi lain, alasan yang account untuk pembalikan dalammenguntungkan sikap terhadap produk-produk organik adalah harga dan ketersediaan (Silverstone1993; Davis et al., 1995; Darisugeng et al, 1996; Latacz-Lohmann dan Foster, 1997; Reickset al., 1997; Worner dan Meier-Ploeger, 1999), kurangnya beberapa nilai khusus di matakonsumen (Tregear et al., 1994; Roddy et al, 1996) dan keraguan tentang produkjaminan, kurangnya promosi dan kesalahpahaman organik cara produksi(Worner dan Meier-Ploeger, 1999).