ZIMBRA ZOOMS AHEAD WITH ONEVIEWZIMB

ZIMBRA ZOOMS AHEAD WITH ONEVIEWZIMBRA ZOOMS AHEAD WITH ONEVIEW

Company Background

Zimbra is a software company whose flagship product is its Zimbra Collaboration Suite (ZCS). It is an open source messaging and communication software package that relies heavily on Ajax. It was purchased by Yahoo in 2007. The company uses viral marketing models, word of mouth marketing and open standards to grow its business.

I. Time Context

The case study occurs in mid 2008, after Zimbra was purchased by Yahoo.

II. Viewpoint

The case study takes the viewpoint of the Marketing Director, Greg Armanini.

III. Central Problem

There’s a need for automation software in marketing system of Zimbra.

IV. Objectives

(a) Must Objective:

To adapt automated software that can help them to identify, select and notify possible buyers.

(b) Want Objective:

To be the leading open source messaging and communication software package worldwide.

V. Areas of Consideration

STRENGTH
Zimbra has accumulated 50 million paid mailboxes.
The company uses its Web site to track visitor, activity and tie it to sales lead information in its Salesforce.com CRM system. After examining some automation software, Zimbra discover OneView by LoopFuse. Zimbra was also pleased with LoopFuse’s convenient pricing options, including its “unlimited seating” and “pay-per-use” options with Zimbra to pay for only the services it need for as many users as it required. It consists of automated processes that will allow Zimbra to quickly implement the solution and maintain it without dedicating someone to task full time. OneView is easily integrated with Saleforce.com which is Zimbra’s preferred CRM. It worked with multiple browsers, had simplified reporting processes, and has the ability to manage a greater number of qualified leads.