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3. A proactive BSC methodology (PBCSM)According to authors Kaplan and Norton (2004), successful execution of a strategy (Breakthrough Results) requires two components: {Breakthrough Results} = {Describe the Strategy} + {Manage the Strategy}Later, these authors deal with the issue of strategic maps, which should describe the visualization and strategy and rewrite the original equation as follows:{Breakthrough Results} = {Strategy Maps} [describe] + {Balanced Scorecard} [measure] + {Strategy focused company} [manage] (1) According to Proactive BSC methodology, both equations are missing an important component - simulation strategy. {Breakthrough Results} = {FCMs} [simulate] + {FCMs} [describe] +{Balanced Scorecard} [measure] + {Strategy focused company} [manage] (2) In order to use this new component, it recommended using fuzzy cognitive maps (FCM). By using FCMs, the proposed methodology generates a dynamic network of interconnected key performance indicators (KPIs), simulates each KPI with imprecise relationships and quanties the impact of each KPI to other KPIs in order to adjust targets of performance. FCMs are illustrated as causal-loop diagrams.
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