11.2As for adapting the organizatio

11.2As for adapting the organizational climate:
The people- in- charge of the financial institutions' comprehension of the importance of CRM is not enough. Also the organizational climate must be adapted through spreading the culture of CRM among the employees of the financial institutions, holding symposiums for them, pushing them towards specialized training programs and discussing openly and transparently with them the advantages resulting from a good application of CRM. Besides, employees should also know how to make use of these advantages, keep them and enhance them.
11.3 Applying the suggested model of the study:
In light of the results of this study, the researcher recommends that the financial institutions adopt the suggested study model demonstrated in the following shape (1). The results of the field study indicated the high efficiency of the above model as a model demonstrating the relationship between CRM to marketing performance. The results indicated that the financial institutions which pay attention to CRM achieve a high marketing performance and vice versa.

Hasil (Bahasa Indonesia) 1:

11.2As untuk mengadaptasi iklim organisasi: Orang-orang-di-charge lembaga-lembaga keuangan pemahaman pentingnya CRM tidaklah cukup. Juga iklim organisasi harus disesuaikan melalui penyebaran budaya CRM antara karyawan lembaga keuangan, mengadakan Simposium mereka, mendorong mereka ke arah program pelatihan khusus dan berdiskusi secara terbuka dan transparan dengan mereka keuntungan yang dihasilkan dari aplikasi CRM baik. Selain itu, karyawan juga harus tahu bagaimana untuk menggunakan keunggulan ini, menjaga mereka dan meningkatkan mereka. 11.3 menerapkan model disarankan studi: Berdasarkan hasil penelitian ini, peneliti merekomendasikan bahwa lembaga-lembaga keuangan mengadopsi model disarankan studi menunjukkan dalam bentuk berikut (1). Hasil bidang kajian menunjukkan efisiensi yang tinggi model di atas sebagai model menunjukkan hubungan antara CRM kinerja pemasaran. Hasilnya mengindikasikan bahwa lembaga-lembaga keuangan yang memperhatikan CRM mencapai tinggi kinerja dan pemasaran sebaliknya.