McDonald's has for decades maintain

McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games.[76] McDonald's makes coolers of orange drink with its logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy.

To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions.[77] At times, it has run into trouble with its campaigns. McDonald's was criticized for illegally hanging banners on flag poles and blocking the bicycle path in South Korea.[65]

McDonald's began operations in India in 1996. It retained Leo Burnett (India) to provide authentic Indian insights in years of study and planning to meet local conditions with special concern regarding local favorite items, religious-based food taboos and India's strong vegetarian tradition. Its hamburgers are made of lamb or chicken, not beef. It adapted local favorites into items such as McAloo Tikki, a breaded potato pancake on a bun. It divided its kitchens in the vegetarian and nonvegetarian zones making sure that food did not cross the line. Its advertising told Indians that its bright, inviting restaurants did not mean high prices. Its strategy was profits through high volume and low prices. Locally it sponsored sports programs and donations to visible charities.[78]

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McDonald's telah selama beberapa dekade mempertahankan kampanye iklan yang luas. Selain biasa media (televisi, radio dan koran), perusahaan membuat signifikan penggunaan Billboard dan signage, sponsor acara mulai dari liga kecil untuk Piala Dunia dan Olimpiade olahraga. [76] McDonald's membuat pendingin minuman jeruk dengan logo yang tersedia untuk segala jenis acara lokal. Meskipun demikian, televisi telah selalu memainkan peran sentral dalam strategi periklanan perusahaan.Sampai saat ini, McDonald's telah menggunakan slogan-slogan berbeda 23 dalam periklanan Amerika Serikat, dan juga beberapa slogan-slogan yang lain untuk Pilih negara dan wilayah. [77] di kali, itu telah mengalami kesulitan dengan kampanye. McDonald's dikritik karena secara ilegal menggantung spanduk pada tiang-tiang bendera dan memblokir jalan sepeda di Korea Selatan. [65]McDonald's mulai beroperasi di India pada tahun 1996. Ia mengekalkan Leo Burnett (India) untuk memberikan wawasan India otentik dalam tahun studi dan perencanaan untuk memenuhi kondisi setempat dengan khusus keprihatinan mengenai barang-barang favorit lokal, makanan berbasis agama tabu dan tradisi kuat vegetarian India. Hamburger yang terbuat dari anak domba atau ayam, bukan daging sapi. Ini diadaptasi favorit lokal menjadi barang-barang seperti McAloo Tikki, panekuk kentang dilapisi tepung roti di disanggul. Itu dibagi dengan dapur di vegetarian dan nonvegetarian zona, memastikan bahwa makanan tidak melakukan menyeberangi garis. Iklan mengatakan Indians bahwa restoran cerah tidak berarti harga tinggi. Strategi adalah keuntungan melalui volume tinggi dan harga rendah. Lokal itu disponsori program olahraga dan sumbangan untuk amal terlihat. [78]