Using this scale, participants were separated into two groups, high an terjemahan - Using this scale, participants were separated into two groups, high an Bahasa Indonesia Bagaimana mengatakan

Using this scale, participants were

Using this scale, participants were separated into two groups, high and low cohesive, thus creating eight shopping conditions.


Susceptibility to interpersonal influence measurement

Susceptibility to influence was assessed using a 12-item scale validated by Bearden and colleagues (e.g., Bearden & Rose, 1990; Bearden et al., 1989) (see Table 3). Participants indicated their degree of agreement with items, such as “It is important that others like the products that I buy”; “If others can see me using a product, I buy the one they expect me to buy”; “I rarely purchase the latest styles until I know others approve of them”; “When buying products, I generally purchase those brands that I think others will approve of ”; and “I like to know what products make good impressions on others.” The responses, which were given on a rating scale that ranged from 1 (strongly disagree) to 7 (strongly agree), were averaged over partici- pants to provide a single score for each participant. A median split was used to divide the sample of participants into high or low susceptibility to influence (Aaker, 1999; Aribarg et al., 2002; Luo, 2005). After calculation, the median score on the 12-item scale was 4.15, so a score above this was considered high, whereas one below this was con- sidered relatively low.
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Using this scale, participants were separated into two groups, high and low cohesive, thus creating eight shopping conditions.Susceptibility to interpersonal influence measurementSusceptibility to influence was assessed using a 12-item scale validated by Bearden and colleagues (e.g., Bearden & Rose, 1990; Bearden et al., 1989) (see Table 3). Participants indicated their degree of agreement with items, such as “It is important that others like the products that I buy”; “If others can see me using a product, I buy the one they expect me to buy”; “I rarely purchase the latest styles until I know others approve of them”; “When buying products, I generally purchase those brands that I think others will approve of ”; and “I like to know what products make good impressions on others.” The responses, which were given on a rating scale that ranged from 1 (strongly disagree) to 7 (strongly agree), were averaged over partici- pants to provide a single score for each participant. A median split was used to divide the sample of participants into high or low susceptibility to influence (Aaker, 1999; Aribarg et al., 2002; Luo, 2005). After calculation, the median score on the 12-item scale was 4.15, so a score above this was considered high, whereas one below this was con- sidered relatively low.
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Menggunakan skala ini, peserta dibagi menjadi dua kelompok, tinggi dan rendah kohesif, sehingga menciptakan delapan kondisi belanja. Kerentanan terhadap antarpribadi pengaruh pengukuran Kerentanan terhadap pengaruh dinilai menggunakan skala 12-item divalidasi oleh Bearden dan rekan (misalnya, Bearden & Rose, 1990;. Bearden et al, 1989) (lihat Tabel 3). Peserta menunjukkan derajat mereka perjanjian dengan barang-barang, seperti "Adalah penting bahwa orang lain seperti produk yang saya beli"; "Jika orang lain bisa melihat saya menggunakan produk, saya membeli satu mereka mengharapkan saya untuk membeli"; "Saya jarang membeli gaya terbaru sampai aku tahu orang lain menyetujui mereka"; "Ketika membeli produk, saya biasanya membeli merek-merek yang saya pikir orang lain akan menyetujui"; dan "Aku ingin tahu produk apa yang membuat kesan yang baik pada orang lain." Tanggapan yang diberikan pada skala rating yang berkisar dari 1 (sangat tidak setuju) sampai 7 (sangat setuju), yang rata-rata lebih dari peserta untuk menyediakan satu skor untuk setiap peserta. Sebuah perpecahan median digunakan untuk membagi sampel peserta menjadi kerentanan tinggi atau rendah untuk mempengaruhi (Aaker, 1999; Aribarg et al, 2002;. Luo, 2005). Setelah perhitungan, skor median pada skala 12-item itu 4,15, sehingga skor di atas ini dianggap tinggi, sedangkan satu di bawah ini adalah con- sidered relatif rendah.





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