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multiple service areasunderstanding the geographic boundaries is important in defining the service area, but is often difficult because of the variety of services offered. in an acute care hospital, the service area for cardiac services may be the entire state or region, whereas the service area for the emergency room might be only a few blocks. thus, for a health care organizations that offers several service categories, it may be necessary to conduct several service area analyses. for example, the Des Moines, Iowa, market has two geographic components: the metropolitan area of the city as well as the suburbs of Polk County (population approximately 350,000) and the 43 primarily rural counties of central Iowa that surround the capital (population about 1 million). the issues for each of these multiple service areas may be quite defferent; therefore, considerable effort is directed toward understanding and analyzing the nature of the health care organization's various service areas. at the same time, for some organizations, defining only one service category may suffice (such as in the case of a long-term care facility)
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