The link between cognition and affe

The link between cognition and affect in an advertising
setting has been demonstrated in several studies (Burke and
Edell, 1989; Zajonc and Markus, 1982), which suggested
that the cognitive and affective processes may proceed
independently as well as work together. For that reason,
more recent models integrate affective responses (Vakratsas
and Ambler, 1999).

Hasil (Bahasa Indonesia) 1:

Hubungan antara kognisi dan mempengaruhi dalam periklananpengaturan telah dibuktikan dalam beberapa studi (Burke danEdell, 1989; Zajonc dan Markus, 1982), yang menyarankanbahwa proses kognitif dan afektif dapat melanjutkansecara mandiri serta bekerja sama. Untuk alasan itu,model yang lebih baru mengintegrasikan afektif tanggapan (Vakratsasdan Ambler, 1999).