On the effect of market orientation

On the effect of market orientation on organization innovation, the research result also reveals differences. Some researchers convince that market orientation gives positive significant effect on organization innovation (Han et al., 1998; Vasques et al., 2001; Agarwal et al., 2003; Kirca, 2005; Mavondo et al., 2005; and Tajeddini et al., 2006). However, Lawton and Parasuraman (1980), Lukas and Ferrell (2000), Verhees (2004), and Kurtinainitiene (2005) state that market orientation does not give positive significant effect on organization innovation. Further, another different research result is found in the effect of organization innovation on organization performance as proposed by Agarwal et al. (2003) and Im and Workman (2004). Their findings show that organization innovation gives positive significant effect on organization performance. Yet, Mavondo et al. (2005) and Darroch (2005) explain that organization innovation does not give positive significant effect on organization performance.

Hasil (Bahasa Indonesia) 1:

Pada efek orientasi pasar pada organisasi inovasi, hasil penelitian juga mengungkapkan perbedaan. Beberapa peneliti meyakinkan bahwa orientasi pasar memberikan efek positif yang signifikan terhadap organisasi inovasi (Han et al. 1998; Vasques et al., 2001; Agarwal et al., 2003; Kirca, 2005; Mavondo et al., 2005; dan Tajeddini et al., 2006). Namun, Lawton dan Parasuraman (1980), Lukas Ferrell (2000), Verhees (2004) dan Kurtinainitiene (2005) menyatakan bahwa pasar orientasi tidak memberikan efek positif yang signifikan terhadap organisasi inovasi. Lebih lanjut, hasil penelitian lain ditemukan di efek dari organisasi inovasi pada kinerja organisasi seperti yang diusulkan oleh Agarwal et al. (2003) dan Im dan tukang (2004). Temuan mereka menunjukkan bahwa organisasi inovasi memberikan positif efek yang signifikan terhadap kinerja organisasi. Namun, Mavondo et al. (2005) dan Darroch (2005) menjelaskan bahwa organisasi inovasi tidak memberikan efek signifikan positif terhadap kinerja organisasi.