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Hewlett-Packard's mission statement

Hewlett-Packard's mission statement provides an excellent example of corporate regard
for growth:

Objective: To let our growth be limited only by our profits and our ability to develop and pro­duce technical products that satisfy real customer needs.
We do not believe that large size is important for its own sake; however, for at least two basic reasons, continuous growth is essential for us to achieve our other objectives.

In the first place, we serve a rapidly growing and expanding segment of our technological society. To remain static would be to lose ground. We cannot maintain a position of strength and leadership in our field without growth.

In the second place, growth is important in order to attract and hold high-caliber people. These individuals will align their future only with a company that offers them considerable opportunity for personal progress. Opportunities are greater and more challenging in a grow­ing company.

The issue of growth raises a concern about the definition of the company mission. How can a firm's product, market, and technology be specified sufficiently to provide direction without precluding the exercise of unanticipated strategic options? How can a firm so define its mission that it can consider opportunistic diversification while maintaining the parameters that guide its growth decision? Perhaps such questions are best addressed when a firm's mission statement outlines the conditions under which the firm might depart from ongoing operations. General Electric Company's extensive global mission provided the foundation for its GE Appliances (GEA) in Louisville, Kentucky, to grow in spite of the
1990-92 recession. GEA did not see consumer preferences in the world market becoming
Americanized. Instead, its expansion goals allowed for flexibility in examining the unique characteristics of individual foreign markets and tailoring strategies to fit them.
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Hewlett-Packard's mission statement provides an excellent example of corporate regard
for growth:

Objective: To let our growth be limited only by our profits and our ability to develop and pro­duce technical products that satisfy real customer needs.
We do not believe that large size is important for its own sake; however, for at least two basic reasons, continuous growth is essential for us to achieve our other objectives.

In the first place, we serve a rapidly growing and expanding segment of our technological society. To remain static would be to lose ground. We cannot maintain a position of strength and leadership in our field without growth.

In the second place, growth is important in order to attract and hold high-caliber people. These individuals will align their future only with a company that offers them considerable opportunity for personal progress. Opportunities are greater and more challenging in a grow­ing company.

The issue of growth raises a concern about the definition of the company mission. How can a firm's product, market, and technology be specified sufficiently to provide direction without precluding the exercise of unanticipated strategic options? How can a firm so define its mission that it can consider opportunistic diversification while maintaining the parameters that guide its growth decision? Perhaps such questions are best addressed when a firm's mission statement outlines the conditions under which the firm might depart from ongoing operations. General Electric Company's extensive global mission provided the foundation for its GE Appliances (GEA) in Louisville, Kentucky, to grow in spite of the
1990-92 recession. GEA did not see consumer preferences in the world market becoming
Americanized. Instead, its expansion goals allowed for flexibility in examining the unique characteristics of individual foreign markets and tailoring strategies to fit them.
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Pernyataan misi Hewlett-Packard memberikan contoh yang sangat baik dari hal perusahaan
untuk pertumbuhan: Tujuan:. Untuk membiarkan pertumbuhan kita dibatasi hanya dengan keuntungan kami dan kemampuan kami untuk mengembangkan dan memproduksi produk-produk teknis yang memenuhi kebutuhan pelanggan nyata Kami tidak percaya bahwa ukuran besar adalah penting untuk kepentingan diri sendiri; Namun, setidaknya dua alasan dasar, pertumbuhan yang berkelanjutan sangat penting bagi kita untuk mencapai tujuan kami yang lain. Di tempat pertama, kami melayani segmen berkembang pesat dan berkembang dari masyarakat teknologi kami. Untuk tetap statis akan kehilangan tanah. Kita tidak dapat mempertahankan posisi yang kuat dan kepemimpinan dalam bidang kita tanpa pertumbuhan. Di tempat kedua, pertumbuhan adalah penting dalam rangka untuk menarik dan menahan orang-kaliber tinggi. Orang-orang ini akan menyelaraskan masa depan mereka hanya dengan sebuah perusahaan yang menawarkan mereka kesempatan yang cukup untuk kemajuan pribadi. Peluang lebih besar dan lebih menantang di perusahaan yang berkembang. Masalah pertumbuhan menimbulkan kekhawatiran tentang definisi misi perusahaan. Bagaimana bisa sebuah perusahaan produk, pasar, dan teknologi ditentukan cukup untuk memberikan arahan tanpa menghalangi pelaksanaan pilihan strategis yang tak terduga? Bagaimana bisa sebuah perusahaan sangat menentukan misi yang dapat mempertimbangkan diversifikasi oportunistik tetap menjaga parameter yang memandu keputusan pertumbuhannya? Mungkin pertanyaan tersebut terbaik diatasi ketika pernyataan misi perusahaan menguraikan kondisi di mana perusahaan mungkin berangkat dari operasi yang sedang berlangsung. Misi yang luas global yang General Electric Perusahaan tersebut menyediakan landasan bagi perusahaan GE Appliances (GEA) di Louisville, Kentucky, tumbuh meskipun 1990-1992 resesi. GEA tidak melihat preferensi konsumen di pasar dunia menjadi Amerikanisasi. Sebaliknya, tujuan ekspansi diperbolehkan untuk fleksibilitas dalam memeriksa karakteristik unik dari pasar luar negeri individu dan menyesuaikan strategi untuk menyesuaikan mereka.











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