In accordance with the relational p

In accordance with the relational paradigm, in an ongoing brand relationship it is not only the
seller, which is supposed to talk to the customer, and the customer is supposed to listen.
According to the relational paradigm, both partners in the brand relationship communicate
with each other through four distinctive brand messages: (i) planned messages; (ii) service
messages; (iii) product messages, and (iv) unplanned messages (Duncan and Moriarty 1997;
Grönroos 2000a, 2000b).
The four sources of brand messages provide communication-based brand contact points
between a buyer and a seller (Grönroos 2000b, 266-267; Heinonen and Strandvik 2005, 186-
187; Lindberg-Repo and Grönroos 2004, 231-232). The various types of brand messages are
developing in a continuous process, and in the minds of customers their effects are probably
accumulating. The absence of communication also sends distinct messages and therefore
contributes to the total communication process (Grönroos 2004, 105-106). In the service
context, the customer has an active role, and the customer thus becomes a co-producer of
value that takes place through these brand contact points (Lindberg-Repo and Grönroos 2004,
231).
Furthermore, in accordance with the relational paradigm, a dialogue can develop between a
service provider and a customer in the context of services, and this ongoing dialogue can lead
to the development of a common knowledge base. A dialogue can be understood as an
interactive process of reasoning together in which there is a willingness on the part of both
partners to listen and communicate in achieving a common goal (Christopher, Payne and
Ballantyne 2002, 222-223). In a dialogue there are no senders or receivers—rather, there are
participants in the dialogic process (Grönroos 2004, 107). Such a dialogue enables more than
the mere maintenance of a relationship; rather, it facilitates relationship enhancement—one of
the most important goals of relationship marketing (Lindberg-Repo and Grönroos 2004, 231).

Hasil (Bahasa Indonesia) 1:

In accordance with the relational paradigm, in an ongoing brand relationship it is not only theseller, which is supposed to talk to the customer, and the customer is supposed to listen.According to the relational paradigm, both partners in the brand relationship communicatewith each other through four distinctive brand messages: (i) planned messages; (ii) servicemessages; (iii) product messages, and (iv) unplanned messages (Duncan and Moriarty 1997;Grönroos 2000a, 2000b).The four sources of brand messages provide communication-based brand contact pointsbetween a buyer and a seller (Grönroos 2000b, 266-267; Heinonen and Strandvik 2005, 186-187; Lindberg-Repo and Grönroos 2004, 231-232). The various types of brand messages aredeveloping in a continuous process, and in the minds of customers their effects are probablyaccumulating. The absence of communication also sends distinct messages and thereforecontributes to the total communication process (Grönroos 2004, 105-106). In the servicecontext, the customer has an active role, and the customer thus becomes a co-producer ofvalue that takes place through these brand contact points (Lindberg-Repo and Grönroos 2004,231).Furthermore, in accordance with the relational paradigm, a dialogue can develop between aservice provider and a customer in the context of services, and this ongoing dialogue can leadto the development of a common knowledge base. A dialogue can be understood as anadalah proses interaktif penalaran bersama-sama di mana ada kemauan di pihak keduamitra untuk mendengarkan dan berkomunikasi dalam mencapai tujuan yang sama (Christopher, Payne danBallantyne 2002, 222-223). Dalam dialog yang ada tidak ada pengirim atau penerima-sebaliknya, adapeserta dalam proses dialogikal (Grönroos 2004, 107). Dialog tersebut memungkinkan lebih daripemeliharaan hanya sebuah hubungan; Sebaliknya, ia memfasilitasi peningkatan hubungan — salah satutujuan yang paling penting dari hubungan pemasaran (Lindberg-Repo dan Grönroos 2004, 231).

Hasil (Bahasa Indonesia) 2:

Sesuai dengan paradigma relasional, dalam hubungan merek yang berkelanjutan tidak hanya
penjual, yang seharusnya untuk berbicara dengan pelanggan, dan pelanggan seharusnya mendengarkan.
Menurut paradigma relasional, kedua pasangan dalam hubungan merek berkomunikasi
dengan satu sama lain melalui empat pesan merek khusus: (i) pesan yang direncanakan; (Ii) layanan
pesan; (Iii) pesan produk, dan (iv) pesan yang tidak direncanakan (Duncan dan Moriarty 1997;
Gronroos 2000a, 2000b).
Keempat sumber pesan merek menyediakan titik kontak merek berbasis komunikasi
antara pembeli dan penjual (Gronroos 2000b, 266-267 ; Heinonen dan Strandvik 2005 186-
187; Lindberg-Repo dan Gronroos 2004 231-232). Berbagai jenis pesan merek yang
berkembang dalam proses yang berkesinambungan, dan di benak pelanggan efek mereka mungkin
terakumulasi. Tidak adanya komunikasi juga mengirim pesan yang berbeda dan karena itu
berkontribusi terhadap proses komunikasi Total (Gronroos 2004 105-106). Dalam layanan
konteks, pelanggan memiliki peran aktif, dan pelanggan sehingga menjadi co-produser
nilai yang terjadi melalui titik kontak merek tersebut (Lindberg-Repo dan Gronroos 2004,
231).
Selanjutnya, sesuai dengan paradigma relasional , dialog dapat mengembangkan antara
penyedia layanan dan pelanggan dalam konteks pelayanan, dan dialog yang sedang berlangsung dapat menyebabkan
untuk pengembangan basis pengetahuan umum. Sebuah dialog dapat dipahami sebagai
proses interaktif penalaran bersama di mana ada kemauan di bagian kedua
mitra untuk mendengarkan dan berkomunikasi dalam mencapai tujuan bersama (Christopher, Payne dan
Ballantyne 2002, 222-223). Dalam dialog tidak ada pengirim atau penerima-lebih tepatnya, ada
peserta dalam proses dialogis (Gronroos 2004, 107). Dialog semacam itu memungkinkan lebih dari
pemeliharaan sekedar hubungan; bukan, memfasilitasi hubungan peningkatan-salah
satu tujuan paling penting dari pemasaran hubungan (Lindberg-Repo dan Gronroos 2004, 231).