Contrary to instruments like advert

Contrary to instruments like advertising, sponsorship, and sales promotion,
which mainly address mass audiences and are not capable of entering in a dialogue
with individuals, direct marketing aims at creating one-to-one personalized and
therefore persuasive interaction with (potential) customers. In that respect it is
similar to personal selling. However, if carefully managed, direct marketing can
substitute some of the tasks of the sales force much more cost-efficiently. Due
to its direct-to-customer nature, expensive intermediary members of the trade
channel are sidelined. The customer can be contacted by means of various media,
tools, and techniques (direct response ads, direct mail, teleselling, etc.), but he
or she does not necessarily need to go to a shop to respond. Information can be
requested or products can be ordered at any location, by telephone, reply card,
or via the Internet.

Hasil (Bahasa Indonesia) 1:

Bertentangan dengan instrumen seperti iklan, sponsor dan promosi penjualan,yang terutama alamat massa penonton dan tidak mampu memasuki dalam dialogdengan individu, langsung pemasaran bertujuan menciptakan satu-satu pribadi danoleh karena itu persuasif interaksi dengan klien (potensial). Dalam hal inimirip dengan menjual pribadi. Namun, jika dikelola dengan hati-hati, pemasaran langsung dapatpengganti beberapa tugas penjualan memaksa lebih biaya-efisien. Jatuh tempoke alam langsung pelanggan, mahal anggota perantara perdagangansaluran dikesampingkan. Pelanggan dapat dihubungi melalui berbagai media,alat dan teknik (iklan respon langsung, direct mail, teleselling, dll), tetapi iaatau dia tidak selalu perlu untuk pergi ke toko untuk menanggapi. Informasi dapatmeminta atau produk dapat dipesan di setiap lokasi, melalui telepon, kartu Balasan,atau melalui Internet.