Nutrition North Canada targetedthe

Nutrition North Canada targeted
the supply chain at the level of the
retail outlet. Rather than subsidizing
transportation of food products to
the north, wholesalers and retailers
who already shipped large volumes
of consumer products to northern
communities were provided with federal
funding. Savings experienced by
retailers were to be passed on to
consumers. This strategy inherently
favored larger companies with
adequate buying power to negotiate
reduced shipping costs.40 Proposed
changes to criteria for product eligibility
were controversial, primarily
among residents of communities
in northern Canada, because only