Hypothesis testing resultsWe used t

Hypothesis testing results

We used two-way analysis of variance (ANOVA) to examine the influence of shopping companion gender and group cohesiveness and their interactions on impulse purchase behavior. The degree to which participants exhibited impulse purchase behavior of those who imagined shopping with an opposite gender companion (M = 3.00, SD = 1.05) was higher than that of those who imagined shopping with the same gender companion (M = .2.57, SD = 1.17), (F(1,
88) = 3.28, p < .1), as in Study 1.
More importantly, the degree to which the participants who imagined themselves going shopping in a high-cohesive

Hasil (Bahasa Indonesia) 2:

Hasil pengujian hipotesis Kami menggunakan analisis dua arah varians (ANOVA) untuk menguji pengaruh pendamping belanja gender dan kohesivitas kelompok dan interaksi mereka terhadap perilaku pembelian impuls. Sejauh mana peserta memperlihatkan perilaku pembelian impuls dari mereka yang membayangkan berbelanja dengan teman lawan jenis (M = 3.00, SD = 1.05) lebih tinggi dibandingkan dengan mereka yang membayangkan berbelanja dengan pendamping jenis kelamin yang sama (M = .2.57, SD = 1,17), (F (1, 88) = 3.28, p <0,1), seperti dalam Studi 1. Lebih penting, sejauh mana para peserta yang membayangkan diri mereka akan berbelanja di high-kohesif