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• The study aimed at exploring the impact of demographic factors on the investors’ investment decisions in thefinancial markets within the state of Rajasthan.• Risk as a dependent variable was considered while making investment in the financial markets, on the basisof which sub hypotheses were developed and cross analysis was carried out.• The questionnaire approach was used for collecting primary data from 200 investors from different cities inRajasthan state only between the period from April 2011 to Jan 2012.• Chi-Square and Correlation analysis were used to test whether there was a significant relationship betweenthe demographic factors and the level of risk taking ability of the investors.• Various statistical softwares were used for the purpose of analysis.
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