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9. Build A ReputationSocial media is also a great way to build a reputation. Sure, you can blog to show your expertise. But with social media, you can amplify the exposure – especially if you have a strong network to share your blog posts with their followers.It’s also a chance to brag. Don’t overdo the bragging; if much of what you say is boastful, you will lose people. But every now and then, it’s OK to burst with pride, as I did here:A book writing client of mine just wrote: “I love your style and the angles you come at things to engage the reader.” Yes!— David Leonhardt (@amabaie) August 16, 2015The best way to build your reputation is through your profile. Make sure your avatar on each social network portrays you in the light you wish to be perceived. And don’t forget the backgrounds or header images on each social network.On LinkedIn, you can link to articles you have written elsewhere right in your career profile. Your posts on LinkedIn Pulse will also show up on your profile, so don’t forget to include those. And finally, LinkedIn profiles have a place for endorsements, so you definitely want to seek those from your clients.On Twitter, you get a paragraph, so make sure that it shows off your best features and links to something that will impress potential clients. You can also pin a tweet to the top of your timeline, so if you have a special offer or something you are really proud to show off, that is a good way to do it. Google Plus offers this same option.
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