The decision stage in the innovatio

The decision stage in the innovation-decision process occurs when anindividual (or other decision-making unit) engages in activities thatlead to a choice to adopt or reject the innovation. Adoption is a decisionto make full use of an innovation as the best course of actionavailable. Rejection is a decision not to adopt an innovation.For most individuals, one means of coping with the inherent uncertaintyabout an innovation's consequences is to try out the new ideaon a partial basis. In fact, most individuals will not adopt an innovationwithout trying it first on a probationary basis to determine itsusefulness in their own situation. This small-scale trial is often part ofthe decision to adopt, and is important as a means to decrease theperceived uncertainty of the innovation for the adopter. In somecases, an innovation cannot be divided for trial and so it must beadopted or rejected in toto. Innovations that can be divided for trialuse are generally adopted more rapidly. Most individuals who try aninnovation then move to an adoption decision, if the innovation has atleast a certain degree of relative advantage. Methods to facilitate thetrial of innovations such as the distribution to clients of free samplesof a new idea, usually will speed up the rate of adoption. Evidence forthis point is provided from a field experiment among Iowa farmers,where it was found that the free trial of a new weed spray speeded theperiode inovasi-keputusan oleh sekitar setahun (Klonglan, 1962, 1963;Klonglan et al, 1960a, 1963).

The decision stage in the innovation-decision process occurs when an
individual (or other decision-making unit) engages in activities that
lead to a choice to adopt or reject the innovation. Adoption is a decision
to make full use of an innovation as the best course of action
available. Rejection is a decision not to adopt an innovation.
For most individuals, one means of coping with the inherent uncertainty
about an innovation's consequences is to try out the new idea
on a partial basis. In fact, most individuals will not adopt an innovation
without trying it first on a probationary basis to determine its
usefulness in their own situation. This small-scale trial is often part of
the decision to adopt, and is important as a means to decrease the
perceived uncertainty of the innovation for the adopter. In some
cases, an innovation cannot be divided for trial and so it must be
adopted or rejected in toto. Innovations that can be divided for trial
use are generally adopted more rapidly. Most individuals who try an
innovation then move to an adoption decision, if the innovation has at
least a certain degree of relative advantage. Methods to facilitate the
trial of innovations such as the distribution to clients of free samples
of a new idea, usually will speed up the rate of adoption. Evidence for
this point is provided from a field experiment among Iowa farmers,
where it was found that the free trial of a new weed spray speeded the
innovation-decision period by about a year (Klonglan, 1962, 1963;
Klonglan et al, 1960a, 1963).